欢迎来到天天文库
浏览记录
ID:44997206
大小:2.43 MB
页数:292页
时间:2019-11-07
《国际商务英语(纯英文版本)》由会员上传分享,免费在线阅读,更多相关内容在行业资料-天天文库。
1、主编张永莉张中强上海财经大学出版社国际商务英语InternationalBusinessEnglish国际商务英语1国际商务英语InternationalBusinessEnglishUnitOneINTERNATIONALBUSINESS1.1WhatIsInternationalBusiness?1.2TheScopeofInternationalBusinessActivities1.3CommercialRisk1.4CommercialCredit1.5InternationalBusinessManagement1.6ABriefI
2、ntroductiontoWTO21.1WhatIsInternationalBusiness?1.1.1BasicConceptsonInternationalBusinessTherationaleforinternationalbusinessbetweennationscentersonspecialization,absoluteadvantageandcomparativeadvantage.国际商务英语InternationalBusinessEnglishAdamSmith:absoluteadvantageDavidRicar
3、do:comparativeadvantage(opportunitycost)※※31.1WhatIsInternationalBusiness?1.1.2ReasonsforRecentInternationalBusinessGrowthExpansionofTechnologyLiberalizationofCross-BorderMovementsOtherReasons国际商务英语InternationalBusinessEnglish41.2TheScopeofInternationalBusinessActivities1.2.
4、1TradeinGoodsandTradeinServicesInternationalbusinessactivitiesconcernaboutthetradeoperationsofbothimportandexport,whichincludesthepurchaseandthesaleofbothvisibleandinvisiblegoods.Purchaseandsaleofvisiblegoodsiscalledtradeingoods,whilepurchaseandsaleofinvisiblegoodsiscalledtr
5、adeinservices.国际商务英语InternationalBusinessEnglish51.2TheScopeofInternationalBusinessActivities1.2.2InternationalInvestmentInternationalinvestmenthasacrucialimpactonanation’sbalanceofpayments.Whenforeigndirectinvestment(FDI)ismade,capitalentersacountry,enablingittoimportmanufa
6、cturedmaterialstobuildanewmanufacturingplantandtopayworkers.FDIflowstodevelopingcountrieshavebeenheavilyconcentratedintwosectors.国际商务英语InternationalBusinessEnglish61.2TheScopeofInternationalBusinessActivities1.2.3CulturalConflictsinInternationalBusinessCulturalConflictinNego
7、tiationCulturalConflictinMarketingCulturalConflictinBusinessAdministrationCulturalConflictsinBusinessPublicRelations国际商务英语InternationalBusinessEnglish71.3CommercialRiskThespecialriskelementsconfrontedininternationalbusinessactivityincludefinancial,political,regulatoryandtaxr
8、isks.Thefinancialriskelementsinvolvebalance-of-paymentsconsiderations,varyi
此文档下载收益归作者所有