新职业英语1unit 1

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1、新职业英语EnglishforCareers基础篇1姚晓翠Introduction章序内容课时Unit1Organization8Unit2Office8Unit3BusinessMeals8Unit5Trade8Unit7CustomerService8Unit8Career8Revision4总学时52Scores70%FinalTest30%DailyActivityPresence/Attention10%Homework10%ClassPerformance10%Introduction形成性评估手册必做部分听力；词汇与结构；阅读分组（按学号）组长（负责批

2、改评估手册）1--1011-2021--3031--40RulesAttendingclassontimeSettingyourcellphonesonsilentpatternBeingactiveBehavingyourselvesIntroductionUnit1OrganizationReadingA:GoogleReadingB:TAFProfileListening&SpeakingWriting:EnvelopeLanguageLabSelf-studyRoom:BasicSentencePatternsWarming-upWhatisalogo?Al

3、ogoisagraphical(图像的)elementthat,togetherwithitslogotype,formsatrademark(商标)orcommercialbrand(商业品牌).Typically,alogo’sdesignisforimmediaterecognition.Thelogoisoneaspectofacompany’scommercialbrand,oreconomicoracademicentity(实体),anditsshapes,colors,fonts(字体)andimagesusuallyaredifferentfrom

4、others’inasimilarmarket.宝洁公司（Procter&Gamble），简称P&G，是一家美国消费日用品生产商玉兰油(OLAY)是宝洁公司全球著名的护肤品牌，涵盖了护肤和沐浴系列，成为世界上最大、最著名的护肤品牌之一。BMW，全称为巴伐利亚机械制造厂股份公司,是德国一家世界知名的高档汽车和摩托车制造商。Newwordsandphrases1)onlinea.在线的，联网的反义词：offline相关短语：login,logout2)relevanta.[(+to)](紧密)相关的e.g.YoucanuseGoogletosearchrelevantw

5、ebpagestoyourproblem.Youexperiencesarenotrelevanttotheposition.反义词：irrelevant同义词：related3)linkn./v.链接；连接；联系Theroadlinksallthenewtowns./Theroadisalinkbetweenthesenewtowns.Ifyouclickonthislink,ittakesyoutoourcollegewebpage.4)popularityn.普及；大众化；声望派生自形容词popular（+ity）Bydemand,theMayDayholid

6、ayhasbeenreducedto3days.Googlehaswonwithcomputerusers.(popular,popularity)popularitypopular5)advertisingn.广告活动；广告业派生自动词advertise打广告，宣传（--anewproduct）其他相关派生词：advertisement广告6)websiten.网站相关词：Internet英特网，webpage网页，www(worldwideweb)万维网7)fueln.（复习）燃料addfueltothefire火上浇油v.给…提供燃料；刺激e.g.fuelon

7、e’sanger,fuelone’shatredWhenagirlisangry,yousaytoher“whenyouareangry,youlooklikeananny”.Yourwordsmustfuelherangerstillmore.(addfueltothefire/flames)8)investorn.投资者派生自动词invest[(+in)]投资e.g.investmoneyinthepropertymarket投资房地产市场investmoreenergyandtimeinEnglishstudy其他相关派生词：investment投资9)e