北邮国院-企管coursework

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1、InvestigationofBritishTelecomGroup:107EBU6402GroupMembers:QMBUPTName111066XXXX201121XXXXName211066XXXX201121XXXXName311066XXXX201121XXXXName411066XXXX201121XXXXName511066XXXX201121XXXXReportWordCount:2612TableofContents1.SummaryofResponsibilities4IndividualMember3Contribution:Name34Individual

2、Member1Contribution:Name14IndividualMember2Contribution:Name24IndividualMember4Contribution:Name44IndividualMember5Contribution:Name542.Introduction53.P.E.S.T.E.L.63.1Political63.1.1Governmentpolicy63.1.2Natureofproductsandservices63.1.3Otherissues63.2Economic73.2.1Interestrate73.2.2Inflation

3、rate73.2.3LivingstandardintheUK73.2.4Pricingofproductandservice73.2.5Unemployment73.2.6Conclusion83.3Social83.3.1Culturalaspect83.3.2Changeinlifestyles83.3.3Attitudestoworkandleisure93.3.4Demographicchanges93.4Technological103.4.1Governmentinvestmentpolicy103.4.2Identifiednewresearchinitiativ

4、es103.4.3Newproductsandservices103.4.4Changeandadoptionofnewtechnology103.5Environmental113.5.1Governmentpolicy113.5.2Renewableenergy113.5.3ThecontributionofBT123.5.4EnvironmentalclubsofBT123.6Legal133.6.1Competitionlaw133.6.2Safetylaw133.6.3Productsafetyissues133.6.4DataProtectionact134.Conc

5、lusionàFutureStrategy145.Conclusion……………………………………………………………………………………………………………………………………156.References……………………………………………………………………………………………………………………………………16SummaryofResponsibilitiesIndividualMember3Contribution:JisiTengJisiTengwrotethePolitical,EnvironmentandLegalSection,whichareSection3.1Page6,Se

6、ction3.5Page9.IndividualMember1Contribution:YuliangDongYuliangDongwrotetheEconomicandLegalSection,healsocameupwiththenewdivisionidea,whichareSection3.2Page6,Secion3.6Page10andSection4Page12.IndividualMember2Contribution:HuanyuMaHuanyuMawrotetheEconomicandSocialSection,healsoexplained5keysugge

7、stionsandcompletedtheconclusionpart,whichareSection3.2Page6,Secion3.3Page7,Secion4Page12andSection5,Page13.IndividualMember4Contribution:DiShangDiShangwrotetheIntroducion,PoliticalandTechnologicalSecion,sheparticipatedintheworkoffuturestrateg