(新课标)高考英语第1部分Book4Unit1Advertising课后规范训练(含解析)牛津译林版

(新课标)高考英语第1部分Book4Unit1Advertising课后规范训练(含解析)牛津译林版

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页数:15页

时间:2019-10-25

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1、Book4Unit1Advertising[阅读理解组块练]Ⅰ.阅读理解A(湖南省长沙市雅礼中学、河南省实验中学2018届高三联考)LIANGTAOsold80pinkGivenchybagsin12minutes.BeckyFangsold100MiniCoopercarsinjustfive.Botharewanghong,literally“redhotontheweb”.EverydaymillionsofChinesesearchsocialmediaforwanghongpostsortunei

2、ntolivestreamsforwanghong'sopinionsoneverything.ThefansarehelpingthisnewChineseInternetstartomakemoneyoutoftheirpopularity—andtoshakeupthecountry'secommerceindustryintheprocess.Afewofwanghonghavebeenhiredbyluxurybrands.JaegerLeCoultre,aSwisswatchmaker,hire

3、dPapiJiangforavideoadtargetingyoungurbanites(都市人),includingher27mfansonSinaWeibo,aTwitterlikemicroblog.ZhangYiofiiMediaResearch,aconsultingfirm,estimatesthatupto15%ofsalesonshoppingsiteslikeTaobaoorsocialmediaappssuchasWeChatareinfluencedbywanghong'spublic

4、support.Thelengthofadressmightbedecidedbyasurveyofawanghong'sfans;itslaunchdatemightbebasedonthenumberofhits,sharesorcommentsitcollects,someofwhichcancauselastminutedesignchanges.Thisposesanewchallengeforretailers(零售商),whosesupplychainsmustrespondevermoreq

5、uicklytowanghong'sopinions.Whereaspreviouslyacompanywouldlookforacelebritytomatchitsimage,wanghongandtheiradmirersareshapinggoods.Anotherchallengecomesdirectlyfromwanghongthemselves.Theyincreasinglymakemoneynotmerelyfromonlinesupportoradvicebutbylaunchingt

6、heirownecommercestores.Salesofgoodsaccountedforjustunderhalfofwanghongearningsof53bnyuan($8bn)in2016,estimatesAnalysys,aChinesemarketresearchfirm(therestcamemostlyfromliveshowtipsandadverts).Somewanghongaregoingastepfurther.InNovemberBeckyFanglaunchedherow

7、nclothingline.Partofhermotivation,shesays,wasthatthebrandsshesupporteddidnotalwaysmatchthetrendsshewassharingwithherfollowers.Bycreatingherownbrand,Becky'sFantasy,shehavefullcontrolofthequality.Shealsogainsanewincome.Forthetimebeingonly35%ofwanghongfollowB

8、eckyFang'sexample,iiMediaResearchestimates.Butitexpectsthemodeltobecomeanindustryinitsownright,includingentertainmentandecommerce,anddrivenbyonlinedata.1.Whycanwanghongusetheirpopularitytomakemoney?A.Becauset

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