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1、Book4Unit1Advertising[阅读理解组块练]Ⅰ.阅读理解A(湖南省长沙市雅礼中学、河南省实验中学2018届高三联考)LIANGTAOsold80pinkGivenchybagsin12minutes.BeckyFangsold100MiniCoopercarsinjustfive.Botharewanghong,literally“redhotontheweb”．EverydaymillionsofChinesesearchsocialmediaforwanghongpostsortunei
2、ntolivestreamsforwanghong'sopinionsoneverything.ThefansarehelpingthisnewChineseInternetstartomakemoneyoutoftheirpopularity—andtoshakeupthecountry'secommerceindustryintheprocess.Afewofwanghonghavebeenhiredbyluxurybrands.JaegerLeCoultre,aSwisswatchmaker,hire
3、dPapiJiangforavideoadtargetingyoungurbanites(都市人),includingher27mfansonSinaWeibo,aTwitterlikemicroblog.ZhangYiofiiMediaResearch,aconsultingfirm,estimatesthatupto15%ofsalesonshoppingsiteslikeTaobaoorsocialmediaappssuchasWeChatareinfluencedbywanghong'spublic
4、support.Thelengthofadressmightbedecidedbyasurveyofawanghong'sfans;itslaunchdatemightbebasedonthenumberofhits,sharesorcommentsitcollects,someofwhichcancauselastminutedesignchanges.Thisposesanewchallengeforretailers(零售商),whosesupplychainsmustrespondevermoreq
5、uicklytowanghong'sopinions.Whereaspreviouslyacompanywouldlookforacelebritytomatchitsimage,wanghongandtheiradmirersareshapinggoods.Anotherchallengecomesdirectlyfromwanghongthemselves.Theyincreasinglymakemoneynotmerelyfromonlinesupportoradvicebutbylaunchingt
6、heirownecommercestores.Salesofgoodsaccountedforjustunderhalfofwanghongearningsof53bnyuan($8bn)in2016,estimatesAnalysys,aChinesemarketresearchfirm(therestcamemostlyfromliveshowtipsandadverts)．Somewanghongaregoingastepfurther.InNovemberBeckyFanglaunchedherow
7、nclothingline.Partofhermotivation,shesays,wasthatthebrandsshesupporteddidnotalwaysmatchthetrendsshewassharingwithherfollowers.Bycreatingherownbrand,Becky'sFantasy,shehavefullcontrolofthequality.Shealsogainsanewincome.Forthetimebeingonly35%ofwanghongfollowB
8、eckyFang'sexample,iiMediaResearchestimates.Butitexpectsthemodeltobecomeanindustryinitsownright,includingentertainmentandecommerce,anddrivenbyonlinedata.1．Whycanwanghongusetheirpopularitytomakemoney?A．Becauset
