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1、AnnualReport2008Beer&BeyondNewPathstoValueCreationAnnualReport2008AsahiBreweries,Ltd.200883CorporatePhilosophyTheAsahiBreweriesGroupaimstosatisfyitscustomerswiththehighestlevelsofqualityandintegrity,whilecontributingtothepromotionofhealthylivingandtheenrichmentofsocietyworld
2、wide.TheAsahiBreweriesGroupisstrivingtobecomethe“leadingcompany”withhighgrowthpotentialbycontinu-ouslyoffering“lifelongenjoymentandexcitement”tocustomers,especiallyinAsia,inthebusinessdomainof“foodandhealth.”ThisLong-TermVisionisthedrivingforcethatunderpinsGroupbusinessactiv
3、ities.Whileanchoredbyalcoholicbeverages,adomainthatincludesbeer-type,shochu,RTD(ready-to-drink)andotherbeverages,Groupactivitiesalsoencompassthesoftdrinks,foodandpharmaceuticalsandotherbusinesses.Inalcoholicbeverages,theGroupoffersAsahiSuperDryandotherbrandsinbeer-typebevera
4、ges,aswellasshochu,RTDbeverages,whiskyandspirits,andwine.GroupcompaniesAsahiBreweries,Ltd.andTheNikkaWhiskyDistillingCo.,Ltd.areprimarilyresponsiblefordevelopingtheseoperations.Stepsarealsounderwaytoexpandoperationsoverseas,withAsiaasaparticularlyimportantregion.Insoftdrinks
5、,hometoWONDAcannedcoffeeandotherprominentbrands,operationsarepromotedmainlybyAsahiSoftDrinksCo.,Ltd.andtwoLB,Ltd.companiesinJapan(SaitamaandAichi),andoverseasbySouthKorea-basedHaitaiBeverageCo.,Ltd.,andChina-basedTingyi-Asahi-ItochuBeveragesHoldingCo.Ltd.*,whileSchweppesAust
6、raliaPtyLtd.(SchweppesAustralia)becameawhollyownedsubsidiaryinApril2009.Infoodandpharmaceuticals,AsahiFood&HealthcareCo.,Ltd.,WakodoCo.,Ltd.andAmanoJitsugyoCo.,Ltd.aretheGroup’skeyoperatingcompanies.*Equity-methodaffiliateContents01Management’sMessage34GroupManagement01ToOur
7、ShareholdersandFriends34CorporateGovernance02FinancialHighlights38RiskManagementandCompliance04TheAsahiBreweriesGroup’sGrowthStrategies39BoardofDirectors,Auditorsand06InterviewWithPresidentOgitaExecutiveOfficers40CorporateSocialResponsibility(CSR)14ReviewofOperations14Asahia
8、taGlance43FinancialSection16AlcoholicBeveragesBusiness22SoftDrinksBusiness2
