凡客诚品运营管理

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1、OperatingmanagementVANCLcontentIntroduction--VANCLMarketpositioning--VANCLOperationmode--VANCLSuggestions--VANCLHaveyousearchedit?VANCLiseverywhere~~MiracleofVANCLManagementteam:original"Amazon“+famousseniore-commerce+traditionalclothingindustryelite.The

2、rapidgrowth:2007October,chooseclothingbrandonlinesalesbusinessmodel.2009Maywasrecognizedasnationalhigh-techenterprises.NowVANCLhasoneofChina'sonlineB2Cdomainincomescaletop2011VANCLbecomesaListedcompanyAbundantcapital:Hugeinvestmentinitsinitialoperationin

3、theearly10months.Development:In2009,30.87billionRMB+81.5%growth.IntheindependentsalesapparelB2Cwebsite,VANCLwith28.4%marketsharerankedNo.1.VANCLwith28.4%rankedNo.1VANCLBrandPositioningInternetlifestylebrandsSimpledecentwayoflifeQualityfirst+reasonablepri

4、ceHigh-qualityexquisitelifefortheInternetemerginggroupCore:Advocateaminimalistlifestyle.VANCLtargetcustomers1.Whitecollars–especiallymanAlargenumberofstandardizedproductionandsupply.Onlywithappropriatereferencestandards.2.Newattractions—Youngbeauties.V+F

5、ocusonfashiononlinesuppliesMiook–CosmeticsforyoungbeautiesOperationmodeofVANCLOMMode——Marketingmode4p=product+price+place+promotionInternetandsearchengineadvertisingSearchengineoptimizationBlogormailboxmarketingWebsitemarketingallianceCommonwealmarketing

6、CrossmarketingOMmodeforMarketingmode2007.10凡客诚品成立建立网上销售商城迅雷软件广告搜索引擎竞价各大门户广告广告联盟广告CPM建立网站联盟CPS广告联盟广告CPS品牌销售CPMActivitiestoattractFASHIONSOMMode—Paymentmethod货到付款支付在线支付邮局网汇通汇款邮局汇款礼品卡、虚拟帐户支付在线支付快钱网上支付网汇通在线支付财付通支付首信易支付支付宝支付工行在线支付suggestionsPayattentiontothed

7、eliverytimeStrictlycontrolqualityandmakesuretheconsistencyoftheactualandtherealityImprovetheaftersaleservicequalityStrategicpositioningisnotclearTrulygarmentindustryspecializationandprovidecustomerswithpersonalizedserviceThanksforlistening!!!