房产策划常用文本英文

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1、本案特点及市场定位PROJECTFEATURESANDMARKETPOSITIONING一、基本情况BACKGROUND物业名称Name位賢Location发展商Developer(s)投资方Investor(s):建筑工程设ilDesigner(s):总承建商Contactor:物业类型Function项目净用地:总建筑而积Totalarea:建筑层数Numberoffloors:开工日期Dateofcommencement:竣工日期Dateofcompletion:二、本案区位特点FEATURESINGEOGRAPHICALLOCATION

2、三、木案M场定位MARKETPOSITIONING：A^形彖定位BrandImages：塑造先锋形象Creatingapioneeringimage：蜩造特色形象Creatinganoutstandingimage：突出项目优势HighlightingtheStrengthens：羯造发展商品牌形象BuildingupaPositiveimageofthedeveloper：B、对象定位TargetCustomersC、运作定位OperationalApproach贰、市场推广策略MARKETINGSTRATEGY一、资金投入策略STRATEG

3、YFORMARKETINGBUDGET：二、媒体广告计划MEDIAPLANNING上述媒体投放策略之作用与目的Theobjectivesoftheaforementionedstrategy：1、媒体有Suggestedmediaincludes：广告计划AdvertisingPlans：（一）要点KeyApproaches（二）媒体选择MEDIACHOICES1>报纸Newspapers：中文报纸类ChineseNewspaper：英文报纸类EnglishNewspaper2>杂志Magazines：中文杂志类

4、ChineseMagazines英文杂志类EnglishMagazines（1）开盘CommencementofSales：（2）服务Services：（3）地位Locations:6、路牌及灯箱丿「告RoadsideBillboards&Lightboxeso7>其他媒体OtherMedia（三）公关及广告实施流程IMPLEMENTATIONPROCESSFORPR&ADVERTISINGA、筹备阶段PreparationStage一ProjectunderConstructiona）大型路牌广告LargeScaleBillboards-机场

5、路、项1=1周边或人流集中地区b）直投宣传小册fDirectMailingPamphletsc）丁地围板设计及展示中心设计PlanningofShowRoomandSignboardsatProjectSited）宣传海报Posterse）Logo及各平面广告设计GraphicDesignsandLogoDesignsf）发请柬及邀请信设ilDesignsandDistributionofInvitationCardsg）宣传刊物及纪念iinPromotionBrochuresandSouvenirsh）举办开幕典礼及新闻发布会OpeningC

6、eremonyandPressConferencei）报章及杂志缮稿PressReleasesj）电视宣传片及光盘制作TVCommercialandCD-ROMProductionk）报刊、朵志广告AdvertisementPlacementsinNewspapersandMagazinesl）推介会及展销会设计ExhibitionandProjectPromotionSeminarsB.中期阶段MarketingStage-ProjectSalesSupporta.报刊杂志缮稿及广告发/

7、jPressReleaseandAdvertising

8、Placementb.电视宣传及光盘派发BroadcastsofTVCommercialsandDistributionofCD-ROMc.宣传单张及派发DistributionofPromotionPamphletsd.请柬及邀请信寄发DistributionofInvitationCardse.租售中心及围板建造ConstructionofShowRoomsandSignboardsattheProjectSitef.展览会场制作（广告牌及挂旗）Exhibitionsg.国内客户推介会ProjectPromotionSeminarsforD

9、omesticclientsh.国内外电台宣传广告发^ReleasesofAdvertisementsinRadioStationswithinand