ACCA_P3_关键模型汇总

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1、内部资料请勿外传ACCAP3关键模型汇总汇编：詹也浙江财经大学2014年快速浏览法PartA（战略位势）1.1Thestrategylenses（战略维度）2.Strategyasdesign.Thedesignlensviewsstrategyasthedeliberatepositioningofanorganisationastheresultofsome‘rational,analytical,structuredanddirectiveprocess’.Itistheresponsibilityoftopmanagementtop

2、lanthedestinyoftheorganisation.Lowerlevelsofmanagementcarryouttheoperationalactionsrequiredbythestrategy.Thedesignlensisassociatedwithobjectivesettingandaplanformovingtheorganisationtowardstheseobjectives.1Strategyasexperience.Theexperiencelensviewsstrategydevelopmentasthe

3、combinationofindividualandcollectiveexperiencetogetherwiththetaken-for-grantedassumptionsofculturalinfluences.Strategyasexperienceseemsinnatelyconservative.Itcouldworkwellwhenasmallincrementalchangeisrequiredwithinastableenvironment.However,thisviewmaybecomeamajorbarrierto

4、developinginnovativestrategiesasexperiencemaybecomerigid.2Strategyasideas.Ithasacentralroleforinnovationandnewideas.Itseesstrategyasemerging2fromthevarietyanddiversityinanorganisation.Itisaslikelytocomefromthebottomoftheorganisationasfromthetop.Consequently,theorganization

5、shouldfosterconditionsthatallowideastoemergeandtobeconsideredforinclusionina‘mainstreamstrategy’.1.2PESTEL应用范围：当题目要求做“environmentalanalysis”、“analysisofthemacro-environmental”或“analysisofthepositionofcompany，都可以用这个模型。写作方式：1.开头写一段“ThePESTELframeworkcanbeusedtoanalysethemacr

6、o-environment.Itconsiderspolitical,economic,socio-cultural,technological,legalandenvironmentalforcesthataffectthecompany”。2.根据案例内容，分别分析这6个宏观因素，以及各个因素如何影响企业的战略。3.根据分值，再加一个“summary”。注意事项：1.根据题目给出的信息量，不需要对这6个方面的因素面面俱到（有时候题目并没有提及某一方面的信息）。当然，如果时间充裕，可以自己推测一下2.PESTEL模型只关注企业的外部情境，

7、不适合做企业的内部资源和能力分析。1.3Porter’sdiamond（波特的“钻石模型”）2010June(Q2，10分)；2013Dec(QA3，10分)3应用范围：适合分析国家或产业的竞争优势。Porter’sdiamondmodelidentifiesfourmaindeterminantsofnationaladvantage.Thefourmaindeterminantsare:1.Thenation’spositioninfactorconditions,suchasskilledlabourorinfrastructure,

8、necessaryforfirmstocompeteinagivenindustry.2.Thenatureofthehomedemandconditionsfortheindu