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1、AbstractDrugswhicharerelatedtopeople'slivesandhealtharespecialcommodities,andthepharmaceuticalbusinesswhichlinkstodrugproductionandconsumptionisanimportantpartofthepharmaceuticalindustry.However,duetolong-termimpactoftheplannedeconomicsystem,therearemanyproblemsinChin
2、esepharmaceuticalbusiness・Suchasthelowconcentration,aslowresponsetomarket,andlowleveloflogistics.TheseproblemsmakepharmaceuticalbusinessdifficulttoplayacentralroleinthepharmaceuticalsupplychaininChina.Soit'sveryurgenttoreformtraditionalpharmaceuticalbusinessandestabli
3、shamodernpharmaceuticallogisticssystem.Thisisnotonlyapracticalproblembutalsoatheoreticalproblemwhichweshouldgiveaclearanswerto.Thispaper,whichappliedmodernlogisticstheoryandstandardizedresearchmethodsanddrawoninternationalexperience,studiedChina'spharmaceuticalbusines
4、stransformationandstrategicindepth・Itsmaincontentsinclude:(1)sometheoreticalissuesaboutpharmaceuticalbusinesstransformation,includingtheconceptsandcharacteristicsofthird-partpharmaceuticallogistics,thenecessityandfeasibilityofpharmaceuticalbusinessIransformation,marke
5、tsegmentationandtargetmarketoptions;(2)pharmaceuticalbusinesstransformationoptionsstrategyoptions,includingthird-partpharmaceuticallogisticsmodelandprofessionalmedicalservicesmode;(3)implementationofpharmaceuticaltransformationstrategy,includingtheintroductionofprofes
6、sionallogisticspersonnel,informatizationconstructionandtheadjustmentoftheorganizationalstructure;(4)weuseacaseaboutHaiwangcorporatetostudythepharmaceuticalbusinesstransformation.Basedontheabovestudies,wepresentacertaininsightviewaboutthepharmaceuticalbusinesstransform
7、ation.Theoretically,thispaperextendsthestudyofpharmaceuticalbusinesstransformationandthelogisticstheory.Practically,thispapergivessomeadvicesaboutpharmaceuticalbusinesstransformationandimprovementthepharmaceuticalbusinessmodel.Keywords:pharmaceuticalbusiness;transform
8、ationmodel;Strategiesandmeasuresin目录摘要IAbstractII1绪论1.1问题提出与研究意义(1)1.2研究内容与研究方法(5)2医药商业转型若干基本问题研究2.1第三方医药物流的概念和特点(7)2.2医药商业转
