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1、AbstractWiththerapiddevelopmentofdigitaltechnology,thenewmediaisgreatlychangingtheworkandlifestyleofsocialpublicandsetupanewactivityspace.Thenetworkscoveringthesymbolandhumanco-existharmoniouslyaroundus.Ineffect,thenewmediaisintheembraceofmoderncivilizat
2、ion,atthesametime,butitsefficientpropagationistestingthevirtueofactors.Thelossofself-disciplineandheteronomyresultsinsomemoralchaos.Intheprocessoftransportationofnewmedia,allsortsofproblemsleadtotheflawsofthenewmediaenvironment.Asaresult,theeveryonecanse
3、lf-expressionandbecomeindependentofthecommunicatorsunderthesituationofthecomprehensiveconstructionofaharmonioussocietybackground.Exploringnewmediacommunicationofethicaldilemmasencounteredandthecountermeasuresisveryimportant.Combiningwithmultidisciplinary
4、knowledge,thepaperanalysesthecauseofthenewmediaethicsresponsibilitypresentsituation,characteristics,reasons,andthecountermeasuretoregainnewmediaethicsresponsibilityfromtheperspectiveofaudience,thenewmediaitselfandsocialenvironment.Thisarticleconsistsoffi
5、veparts-Introductionpartbrieflydescribesthemeaningthepurposeofthiswriting.Therelevantliteratureisreviewed,anddescribestheresearchmethodsandinnovations,andsoon.Inthesecondpart,firstly,thenewmediaanditscharacteristicsaredescribed,andthenanalyzesthenewmedia
6、ethicsdilemma；Atthesametime,itssocialimpactbroughtaboutbytheethicaldilemmaissummarized・ThethirdpartfocusesonanalysisofChina'snewmediaethicsresponsibilityflawanditsreasons.First,theconnotationofthenewmediaethicsresponsibilityaredescribed,andcombiningwitht
7、henewmediaofourcountrydevelopmentpresentsituation,summarizesthephenomenonofthelackofethicalresponsibility.Theexternalenvironmentandinternalfactorstoourcountrythelackofnewmediaethicsresponsibilityhascarriedontheinductionandanalysis.Thefourthpartbasedonthe
8、relevantprincipleofethics,fromfiveaspects,inviewofrealityandtheoryanalysisofthenewmediaethicsresponsibilityshallabidebythefiveprinciples,thetheorybasisofasbelow.Thefifthpartcombiningtheaboveanalysisfocusesonhowtoraisetheso
