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1、GetCustomersWarm-upSpeakingPracticalWritingPracticalLearningTrainingSceneOneTeachingObjectives1.知识目标：（1）了解寻找客户的基本方法；（2）掌握邀请客户参加广交会的交际技巧；（3）掌握建交函及其回复函、邀请函及其回复函、促销函写作内容和方法；（4）了解通过关键词查找客户的方法。2.能力目标：（1）能够使用网络平台查找新客户；（2）能够通过B2B网络平台，利用关键词查询真实买家信息。3.素质目标：（1）熟悉并适应
2、贸易工作；（2）能够进行商务英语交际；（3）具有一丝不苟、严肃认真的工作作风。DialoguesWritingPracticallearningTrainingImportancesandDifficulties教学重点：建交函、邀请函及促销函写作；利用关键词查询买家信息。教学难点：通过B2B网络平台，利用关键词查询真实买家信息。DialoguesWritingPracticallearningTrainingBasicKnowledgeWhenvocationalcollegestudentsgradua
3、tefromtheirbusinessmajor,theywilltrytogettheirjobs.Mostofthemwillworkasforeigntradesalesmen.Thefirstworkingstepistryingtogettheforeigncustomers.Thisstepistoestablishbusinessrelationships.Itisabeginningofasuccessfulbusiness.Itisamostimportantworktoestablish
4、businessrelationshipswithcustomerstoaneworoldcompany.Itishelpfultowinnewcustomersandtoenlargethebusinessanditisthekeysteptodevelopbusinessandwinbenefits.SectionI.Warm-upDialoguesWritingPracticallearningTrainingBasicKnowledgeMostcommonwaysofestablishingbusi
5、nessrelationshipsareasfollows:Internetadvertising,searchingcustomerinformationonline,postingproductswithdetailedinformationonB2Bdatabasewebsites,suchasalibaba.com,ecplaza.net,made-in-china.com,ec21.cn,commodityfairsexhibition,businessdelegationvisits,frien
6、dsintroduction,etc.Youmayalsocontactwiththecustomersthroughbanks,embassy,counselor,foreignbranchestoknowsomebasicinformationincludingcreditstatusandbusinesssituationaswellasthebusinesscapability.DialoguesWritingPracticallearningTrainingWorkBackgroundMostco
7、mmonwaysofestablishingbusinessrelationshipsareasfollows:Internetadvertising,searchingcustomerinformationonline,postingproductswithdetailedinformationonB2Bdatabasewebsites,suchasalibaba.com,ecplaza.net,made-in-china.com,ec21.cn,commodityfairsexhibition,busi
8、nessdelegationvisits,friendsintroduction,etc.Youmayalsocontactwiththecustomersthroughbanks,embassy,counselor,foreignbranchestoknowsomebasicinformationincludingcreditstatusandbusinesssituationaswellasthebusine
