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1、ValuingCorporate SocialResponsibility andSustainabilityMarch2009CONFIDENTIALANDPROPRIETARYAnyuseofthismaterialwithoutspecificpermissionofMcKinsey&CompanyisstrictlyprohibitedBCCCCPresentationDRAFTObjectivesoftheresearchFocusonfinanciallinkbetweenESGactivitiesandfinancial
2、valuecreationDevelopunderstandingofwhatittakesto:CreatevaluethroughESGactivitiesDevelopmoresophisticatedmetricstocapturethefinancialvalueBuildbettertoolsandmethodstocommunicatethatvaluetointernalandexternalstakeholders1KeyfindingsESGactivitiescreatevaluealongthefour are
3、astraditionallyvaluedbythemarket:GrowthReturnonCapitalRiskManagementManagementQualityInvestorsandCFOsbelieveESGactivitiescreatevalue,butarenotfullytakingitintoaccountManycompaniescreaterealvaluefromESGactivities, butmostdonotmeasurethatvalue,andevenfewer communicatethev
4、alueThereisarealopportunityforESGprofessionalstofillthisgap2ResearchmethodologyExaminationofESGprogramstoday,thechallengeofmeasuringvalue,andmethodsforassessingandcommunicatingvalueExaminedexistingmetricsystems238CFOsandinvestmentprofessionals127ESGprofessionalsandsocia
5、llyresponsibleinstitutionalinvestorsthroughBCCCCRangeofindustriesand regions135interviewsacross20 companies11industriesU.S.andEuropeRangeoffunctions:ESGprofessionals,humanresources,environment,strategy,finance,andinvestorrelationsTieESGtovaluealong4 dimensionstypicallyu
6、sedbymarket:growth,returnoncapital,riskmanagement,managementqualityDevelop10bestpracticesfordesigningstrategicESGprogramsInitiativewhitepaper,withanalysisofESGmeasurementissuesandrecommendationsCFO,Investor,ESGProfessionalMcKinseyQuarterlysurveyCompanyinterviewsandcases
7、tudiesFrameworkforlinkingESGactivities toValueCreation6.23Whatareyour“painpoints”asanESGpractitioner?MeetingthedemandsofexistingmetricsystemsGettingadequateresources,tractionandintegrationinternallyEstablishingandmonitoringmetricstoassessimpactofprogramGettingrecognitio
8、nfromthemarketforeffectiveESG4WeexaminedasampleofESGmetrics,measurement, andratingsystems1CategoriesofESGmetri
