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Roland Berger - Challenging R&D Management at STAR Semiconductor C

Roland Berger - Challenging R&D Management at STAR Semiconductor C

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页数：44页

时间：2019-10-13

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1、ChallengingR&DManagementat STARSemiconductorCorp.CaseStudyRolandBergerStrategyConsultantsMunich,October20041STARSEMICONDUCTORHandout.pptChallengingR&DManagementat STARSemiconductorCorp.CaseStudyTimes2005Munich,October20042STARSEMICONDUCTORHandout.pptContentPageA.Initialsituation3Introductiontothec

2、asestudy4Thesemiconductormarket6BusinessactivityofSTARSemiconductor11TheSituationatSTARSemiconductor–MCSbusinesssegment16TheSTAR-Baseproductfamily26Selecteddetailinformation333STARSEMICONDUCTORHandout.pptSTARSemiconductorwantstoincreasetheR&DefficiencyofitsmobilecommunicationbusinessSTARSemiconduc

3、torGlobaltop10semiconductorchipmanufacturerThemarketChipsetsformobiletelephones4STARSEMICONDUCTORHandout.pptIntroductiontothecasestudyInthesecondquarterof2003,STARSemiconductorisinadifficultsituation:Thesemiconductormarketisgoingthroughaseriousrecession.STARSemiconductorhasreactedtothisdevelopment

4、byaggressivelyadjustingitscostbase,partlybyheadcountreductions.Justasforecastspredictanimprovementinthemarket,themanagementnowfacesagrowinglycriticalworkforce,whichhastoperformthesametasksasbeforewithlessresources.Abigchallenge,especiallyfortheR&Ddepartment.Engineersalreadycomplainaboutthehugework

5、loadtheyhavetocopewith.EmploymentoffurtherR&Dresourcesisnotanoptionforthemanagement.Therefore,theefficiencyoftheR&DdepartmentmustbesubstantiallyimprovedtodeliverR&Dprojectsontime.Theinitialsituationcanbesummarizedasfollows:5STARSEMICONDUCTORHandout.pptForthefinalpresentation,yourgroupshouldworkout

6、thefollowingtasksWhichproblemsistheMCSsegmentofSTARSemiconductorfacing?Whataretheunderlyingcausesthatleadtothesymptomsobserved?DescribetheissuesthatrequirespecificattentionBeingjustabouttokick-offthedevelopmentoftheSTARBaseGold,reviewtheproductplanandcreatearealisticsalesandcostscenario,atleastinc

7、ludingvolumes,prices,R&Dbudget,yieldtargetsandacalculationofoverallproduct-life-cycleprofitabilityByhowmuchcanMCSincreasetheprofitabilityofSTARBaseGoldthroughimprovementsofthedevelopmentprocess,R&Dcontrollingandt

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