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1、中山大学硕士学位论文GMG战略转型研究姓名：李永栋申请学位级别：硕士专业：高级管理人员工商管理指导教师：胡松华20080605AStudyontheStrateGuangdongMachineryImp0r■10n(Group)Major:ExecutnessA(1ministName:LiYongdOnggicTransformationoft&ExportCorporat•1VeMasterofBusirat•10nSupervi:3OF：As:sociateProfcjssorlluSonghuaABSTRACTGuangdongMachi
2、nerylmport&ExportCorporation(Group)(HGMGMforshorthereinafter)isa1loldstate—ownedtradeenterprisewhichhasthesameage^IVit1lourRepub1icofChina.Duringits58yearsofcleve1opment,itisa1waysfocusedontraditiona1importsandexportsofmechanica1products.Along、)1,iththedevelopmentofChina'Smark
3、ctcconomyandrcformationofforcigntradcsystcm,GMGcxpcricnccsdiffcrcntphascs,frommonopo1izationmanagementtobeingbroughtintorcg10nf1nance,andfromcom1ng•1singtheadvantageS0fnon—marketchasquota1icence,dea1erandm0n0p01•1zat:ionntothcintcrnatlonalmarkcttoloompetitiongradually,sueshipi
4、dlychangingandgrowing,pentbeopment.Findingwaystopushreformationanddevelopm•1mm•1nencyah0rwasc0mm1ss10na1manager0comendgreattasedbyGuangxfGMG,kforGMG.InNinForeignTrovemberofadeGroupt2006,theautoactaSgenerFacingthemarketwhichisrapenvironment,theo1dmanagementmodeandadminhedevelop
5、mentofmarket,it^SacrucialmomcntforGMGtotakcactionstokccpitspcrsistentbegintotakechargethewholcworkofGMG'Sstratcgictransformation.Afteroneyear9Sgenera1reformationandadjustment,GMGmakesgreatprogressinadministration,thebenefitenhanced,alloftheworkingdepartmentsgetridofloss,it'Sth
6、cfirstycarinthchistoryofGMGrcachcssuchoutstandingachievement.Basedonthepracticeandexperienceoftheauthor'spersona11ypractiseintheprocessofGMG'Sstrategictransformatestudymethodsuchascasestudy,theoryanalysisandcesthebackgroundofGMG^sactualizationinstrategiasisofion,thisresearchus
7、ingompareanalysis,analctransformationdeep1y,whereafter,onthebsystcmatica1argumentat•0•shesthedirectionandmeasurcofthcstrategictratua1effects9Va1idatesthcforecastandcgictransf0rmation■Theresu1tsofthisstudytherapid1ychang•1ngandgrowingmastrategictransformat0n1ywayofGMGtogainitsc
8、0reat—1eaP-f0rwarddeve10pment■andc0ns•1y,tak•1ngsu■1tab1estra
