color视觉传播 色彩研究

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1、Whatiscolor?Doescolorresideinobjects?Colorisgeneratedbyelectromagneticwaves.TheVisibleLightSpectrumWhereDoesLightComeFrom?Empedocles:FromOurEyesAlhazen:FromOutsideSourcesWhatistheSpeedofLight?1079019857公里/小时EuclidandGalileo:ExtremelyFastAlbertMichelson:NobelPrizeParticlesorWaves?Aristotle:AKi

2、ndofWaveSirIsaacNewton:Particles,1704ThomasYoung:Waves.1807MaxPlanck:Both,NobelPrize,1900PoorlyDesignedElectromagneticDiagramElectromagneticEnergySirWilliamHerschel:UniqueTemperaturesfromaPrismJamesClerkMaxwell:HeinrichHertz:RadioWavesusedbyMarconiWilhelmRontgen:XandGammaRays,1895AlbertEinste

3、in:UltravioletRadiation&NobelPrize,1905additivecolorwheelPrimarycolorsarecolorsthatcannotbemixedbycombiningotherhues.thestartingpointtomixothercolorsfromsubtractivecolorwheelacolorhasthreeattributesoraxes:ValueSaturationHue色彩三个基本特性色相纯度　明度(p13)色相是指色彩的名称。纯度是指颜色的浓度。明度是指物体表面的反光率。“无彩色”(non-color)如

4、黑、灰、白。Valueissimplydarkandlightdifferences.Saturationissimplythepurityorintensityofacolor.Huereferstothecolorsthemselves.thenameofacolor.AnalogousAnalogouscolorschemesusecolorsthatarenexttoeachotheronthecolorwheel.Theyusuallymatchwellandcreatesereneandcomfortabledesigns.Analogouscolorschemesa

5、reoftenfoundinnatureandareharmoniousandpleasingtotheeye.Makesureyouhaveenoughcontrastwhenchoosingananalogouscolorscheme.Chooseonecolortodominate,asecondtosupport.Thethirdcolorisused(alongwithblack,whiteorgray)asanaccent.TriadAnythreehuesthatareequallydistantfromeachotheronasubtractivecolorwhe

6、elarethebasisforatriadicharmony.Complementaryharmonyisintendedtouniteoppositeandcreateaharmoniousunion.