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ID:43705705
大小:426.00 KB
页数:40页
时间:2019-10-13
《Chapter 7 - Attitudes, Beliefs, and Consist》由会员上传分享,免费在线阅读,更多相关内容在行业资料-天天文库。
1、Chapter7-Attitudes,Beliefs,andConsistencyWhatAreAttitudesandWhyDoPeopleHaveThem?HowAttitudesAreFormed?ConsistencyDoAttitudesReallyPredictBehavior?BeliefsandBelievingAttitudesandBeliefsAttitudesGlobalevaluationstowardsomeobjectorissueBeliefsInformationaboutsomething;factsoropinion
2、sAttitudeAttitude=one'sevaluativeorientationtowardaperson,thing,idea,etc.DoyoulikeShreddedWheat?Doyoupreferlecturecourseorseminars?What'syourfavoriteFridayeveningactivity?IsSeinfeldfunny?ThreePartsofAttitudesCognitiveOurknowledgeoftheattitudetargetAffectiveOurfeelingsorbeliefstow
3、ardtheattitudetargetBehavioralOurintentiontoacttowardtheattitudetargetDualAttitudesDifferentevaluationsofthesametargetImplicitattitudeAutomaticevaluativeresponseExplicitattitudeConsciousevaluativeresponseDualAttitudesSomeattitudesarenotsharedwithothersStigmaWemaynotbeawareofallou
4、rownattitudesWemayunconsciouslydislikesomethingweconsciouslylike.MeasuringAttitudesSelf-ReportMeasuresOpenEndedScalesLikertScalesIssueswithSelf-ReportReliability/ValidityAssumesyouknowyourattitudesAmbivalentAttitudesSelf-ReportBiasesNon-VerbalMeasuresBehavioralMeasures–Overtbehav
5、iortoinferattitudePhysiologicalMeasures–ArousalandmuscleactionImplicitAttitudes–ReactiontimeImplicitAssociationTest(IAT)MeasuresimplicitattitudesThoseweareunwillingorunabletoreportAttitudesaboutstigmatizedgroupsWhyPeopleHaveAttitudesAttitudeshelpusdealwithcomplexworldAttitudesare
6、evaluations(likeordislike)InitialevaluationsareimmediateandunconsciousAttitudesarehelpfulinmakingchoicesTwoFunctionsObjectAppraisalValue-ExpressiveAttitudeFormationGeneticAffectiveCognitiveBehavioralAttitudeFormation-GeneticGeneticTesser(1993)believedthatsomeattitudesareheritable
7、.Somepossibilities:SensoryBodyChemistryIntelligenceAttitudeFormation-AffectiveMere-exposureeffect-Zajonc(1968)RepeatedexposureincreaseslikingforanobjectException-Ifyoudislikesomethinginitially,repeatedexposurewillnotchangethatattitudeAttitudeFormation-AffectiveClassicalConditioni
8、ngCanformbothexplicitandimplicitattitude
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