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页数:36页
时间:2019-10-13
《商务英语阅读PPT-Unit14BusinessEthicsandCorporate》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、UNIT14BusinessEthicsandCorporateSocialResponsibilityCONTENTSTEACHINGAIMSAfterstudyingthisunit,youarerequiredto:Haveageneralideaofbusinessethicsandcorporatesocialresponsibility.Understandtheimportanceofmaintainingcorporateresponsibilitycommitmentinbiz.Gettingawareofthecommercialcorrup
2、tionsnowadaysinthebizworldandthepossiblewaystoavoidthem.4.Masterthenewwordsandexpressions.TextATheCorporateResponsibilityCommitmentHaveyoueverheardofafewsetsofinitials–likeB2B,CRM,SME,CR,CSR,whatarethey?Whatarethesocialresponsibilitiesforcorporationsinyourperspective?Isitnecessaryfor
3、corporationstodrawupacorporateresponsibilityprogram?QUESTIONSTEXTAPreviewTherearemyriaddefinitionsofcorporatesocialresponsibility,withanalystsseeminglydividedonwhetheritisthe‘Corporate’,the‘Social’orthe‘Responsibility’thatdemandsthemostfocus.Alongwiththisconfusionofmeaningcomesahosto
4、fboldclaimsthatseeminglypositioncorporatesocialresponsibilityastheHolyGrail.Littlewonderthatbusinessesofeverysizearebothirresistiblyattractedtocorporatesocialresponsibilitybutalsosomewhatdauntedbytheprospectofmeetingsuchgrandexpectations.TEXTAReadingComprehensionDecidewhetherthefollo
5、wingstatementsaretrue(T)orfalse(F)accordingtothepassage.1.Thefactthatcorporatesocialresponsibilitybothattractsanddauntsbusinessesofeverysizeisquiteincredible.()2.WithgeneralguidelinesemergingfromtheGlobalReportingInitiative,companiesarerequiredtofollowthestrictrulesforcorporaterespon
6、sibilityprograms.()3.Along-termcommitmentshouldbetakenintoconsiderationwhenthecorporateresponsibilitypolicyisbeingformulated.()FFTTEXTAReadingComprehension4.Unlikecharities,businessesarereluctanttoexposethecommercialadvantagesthatcouldbedeliveredbyastrongcorporateresponsibilityprogra
7、m.()5.PitneyBowes’ssuccessfulinvolvementwiththeNationalLiteracyTrustalsoservesasalong-termbeneficialstrategyforthecompany.()FTTEXTANotesB2B:Business-to-Businessdescribescommercetransactionsbetweenbusinesses.Contrastingtermsarebusiness-to-consumer(B2C)andbusiness-to-government(B2G).CR
8、M:CustomerRe
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