商务英语阅读ppt-Unit5BusinessElite

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1、Unit5BusinessEliteCONTENTSWelcometotheunitTextATextBSupplementingReadingPre-readingBrainStormingTalkaboutsomeCEOsyouknowincomputerindustry..2.HowdoesDellcreateaseriesofmiracles?TextAFastreadingReadthepassagequicklythendecidethefollowingstatementsaretrueorfalse.1.Mr.DellistheonlyoneCEOof

2、thecompany.2.DellfoundedthecompanyinhisdormroomattheUniversityofTexasattheageof19.3.ItprovedthatDell'sbusinessmodeldidn’tserveDellwell.FTF4.AccordingtoDell,Servicesisabusinesswherethedemandisreallygreaterthanthesupply.5.WhetherDellsucceedsornotmostlywilldependonhowDelldoesinplaceslikeCh

3、inaandIndia.TTCarefulReadingReadthepassageagainthenanswerthefollowingquestions.1.WhydidDelltakechargeagainatthecompanyhefounded?2.Whatisacommodityofcustomizationmodel.3.HowdoesMrDellexplainhisfirm'ssuddenlossofpoise?4.WhydomanyanalystsworrythatDellwillnotbeabletogetitscostsundercontrol?

4、WordsandExpressions1.tarnish[‘tɑ:niʃ]vt.玷污；使……失去光泽；使……变灰暗Thepoliticalscandaltarnishedthereputationofthepresident.这起政治丑闻败坏了总统的名誉。2.tenacity[ti‘næsiti,tə-]n.韧性；固执；不屈不挠；黏性breakingtenacity断裂强度；抗断韧度ultimatetenacity极限强度Tenacityisthebridgetosuccess.坚韧是通向成功的桥梁。3.customization[,kʌstəmai‘zeiʃən,-

5、mi’z-]n.定制；[计]用户化；客制化服务customize['kʌstəmaiz]vt.[计]定做，按客户具体要求制造Wewillmakecustomizationforthemarketrequirement.按市场需求，我们将提出专用化方案。4.generic[dʒi‘nerik]adj.类的；一般的；属的；非商标的genericadvertising大类广告genericproducts非商标(非专利)产品genericidentifier通用标识符；同属识别符genericbrand通用品牌5.emergingmarkets新兴市场Thisisaneme

6、rgingarea,weneedtodoin-depthresearch.这是一个新兴的领域，需要我们做深入的研究。6.erode[i'rəud]vt.腐蚀，侵蚀vi.侵蚀；受腐蚀Inflationerodesthevalueofourmoney.通货膨胀使我们的货币贬值了7.monolithic[,mɔnəu'liθik]adj.整体的；巨石的，庞大的；完全统一的n.单块集成电路，单片电路8.deteriorate[di‘tiəriəreit]vi.恶化，变坏vt.恶化economicdeteriorate经济萧条Thepatient'sconditionhasde

7、terioratedoverthelastfewhours.几个钟头前病人的病情已恶化。Hissighthavebegintodeteriorate.他的视力已经开始下降。9.hyperbole[hai'pə:bəli]n.夸张的语句；夸张法10.lust[lʌst]n.性欲；强烈的欲望vi.贪求，渴望Thesevendeadlysins:Gluttony,Greed,Sloth,Envy,Wrath,PrideandLust.这七宗罪：饕餮、贪婪、懒惰、嫉妒、愤怒、傲慢与欲望。11.momentous[məu‘mentəs]adj.重要的；重大的T