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1、TomPeters’Re-Imagine!BusinessExcellenceinaDisruptiveAgeKiev/01July2005Slidesat…tompeters.comRe-imagine!NotYourFather’sWorldI.26m941,000vs.18,200,00043h168/ 18,500/ 51,000THREEBILLIONNEWCAPITALISTS—ClydePrestowitzRe-imagine!NotYourFather’sWorldII.“Afocusoncost-cuttingandefficiencyhash
2、elpedmanyorganizationsweatherthedownturn,butthisapproachwillultimatelyrenderthemobsolete.Onlytheconstantpursuitofinnovationcanensurelong-termsuccess.”—DanielMuzyka,Dean,SauderSchoolofBusiness,UnivofBritishColumbia(FT/09.17.04)TheGeneral’sStory.“Ifyoudon’tlikechange,you’regoingtolikei
3、rrelevanceevenless.”—GeneralEricShinseki,ChiefofStaff.U.S.ArmyMyStory.“InTom’sworld,it’salwaysbettertotryaswan diveanddeliveracolossalbellyflopthantosteptimidlyoffthe boardwhileholdingyournose.”—FastCompany/October2003Everybody’sStory.“OneSingaporeanworkercostsasmuchas…3…inMalaysia 8
4、…inThailand 13…inChina 18…inIndia.”Source:TheStraitsTimes/08.18.031.Re-imaginePermanence:TheEmperorHasNoClothes!Forbes100from1917to1987:39membersoftheClassof’17werealivein’87;18in’87F100;18F100“survivors”underperformedthemarketby20%;just2(2%),GE&Kodak,outperformedthemarket1917to1987.
5、S&P500from1957to1997:74membersoftheClassof’57werealivein’97;12(2.4%)of500outperformedthemarketfrom1957to1997.Source:DickFoster&SarahKaplan,CreativeDestruction:WhyCompaniesThatAreBuilttoLastUnderperformtheMarketExit,StageRight…CEO“departure”rate,1995-2004:+300%Source:BoozAlenHamilton(
6、perUSAToday/06.13.05)2.Re-imagine:InnovateorDie!“Underhisformerboss,JackWelch,theskillsGEprizedaboveallotherswerecost-cutting,efficiencyanddeal-making.Whatmatteredwasthecontinualimprovementofoperations,andthatmindsethelpedthe$152billionindustrialandfinancebehemothbecomeamarvelofearni
7、ngsconsistency.Immelthasn’tturnedhisbackontheoldways.ButinhisGE,thenewimperativesarerisk-taking,sophisticatedmarketingand,aboveall,innovation.”—BW/032805“Wealthinthisnewregimeflowsdirectlyfrominnovation,notoptimization.Thatis,wealthisnotgainedbyperfectingtheknown,butbyimperfectlyseiz
8、ingtheunknow
