竞争分析方法

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1、大公司进入一个新行业，读了MBA准备白己创业，还有VC考察一个投资口标企业，等等，等等。大家都喜欢套用竞争分析的模板。可是认真研究一下那些成功企业和成功创业家，却发现大多数与这些竞争理论不相符合。这是怎么回事？这里是几种常用的竞争分析方法。PESTanalysis•Politicalfactors•Economicfactors•Socio-culturalfactors•Technologicalfactors•HPOlympusSnapfishCamera-works.comPurchaseacc

2、essoriePurchasecameraFujiPurchasefilm<•MotoPhotoStorepicturesonCDTakepicturesDirectompetitionIndirectCompetitionEASTMANKODAKSeattleFilmworksSharepicturesDigitallymanipulatepictures/AdobeSystemsGeocitiesDistrictDownloadandM/rorn.n.rncCh00Se卩伽俯/receivepic

3、turest0為皿~p;/ShutterflyFiveforcesanalysisExitBarriersLowHighLowEntryBarriersHighLow,stableReturnse.g.retail,e-conimerceWorstCasee.g.HotelsHigh,stableReturnse.g.educationHigh,riskyReturnse.g.energyStrengthsWeaknessesOpportunitiesThreatsSWOTAnalysis这句话很容易

4、懂，真正做到的有多大白分比？Thekeytosuccessinanymarketisfindingalargeenoughgroupofpeoplewhowanttobuyyourproductorserviceatthepriceyouarecharging.