许超论文终稿

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1、2014届本科毕业论文TheFranchiseofMcDonald's麦当劳特许经营的特点学院：外国语学院专业：英语姓名：许超学号：1001010103117指导教师：丁亮完成时间：2014年3月28日二O—四年三月Title:TheFranchiseofMcDonald'sMajor:EnglishName:XuChaoSignature:Supervisor:DingLiangSignature:AbstractInthefoodandbeverageindustry,asoneofthegiants,McDonald'

2、suniquefranchise,asabusinessmodelhasmadeahugesuccessturningMcDonaldfsintoaglobalbusinesstycoon.ComparedwithMcDonald'sadministration,biggapliesintheimplementationprocessoffranchising.Basedontheaboveissue,thispapermadeapreliminaryandbasicstudyonsomeoftheproblemsexist

3、inginChinesefranchisebusinessandhowtobetterimprovetheadministrationofChinesefranchiseaccordingly,aimingatofferingsomeproposalasareferenceforeffectivelymakingfuturestrategyoffastfoodfranchiseindustry.Keywords：McDonald^;TheFranchise;Feature论文题目：麦当劳特许经营的特点专业：英语学生：许超签名

4、:指导教师：丁亮签名:摘要在餐饮行业里，麦当劳作为巨头之一，在实行特许经营机制上有其独到之处，并且利用这种商业模式取得了巨大的成功，实现了在全球范围内的扩张。相比麦当劳，我国实行特许经营的过程中有何不足，麦当劳的特许经营又有哪些值得我们借鉴？基于以上问题本文对麦当劳如何实行特许经营进行初步探讨，并据此提岀了几点建议以供特许经营快餐业在制定相应的特许经营发展战略时参考。关键词：麦当劳；特许经营；特点TableofContents1Introduction11.1TheDefinitionofFranchise11.2TheDe

5、levantProvisionsoftheFranchiseObtained113ProvisionsoftheFranchisorandFranchisee，sRightsandObligations....21ATheProvisionsofSupplySystem22CharacteristicsofMcDonald'sFranchiseMechanism42.1FormingMutualPromotionandMutualBenefitRelationship42.2CenterManagementSystemwit

6、hScientific43TheReasonsforMcDonaldfsSuccessfulImplementationofFranchise63.1SuitableConditionandGovernmentSupport63.2LessInteriorCompetitionandConsumerGroupsConcentratedPlaceofBusiness63・3ChoosingFranchiseeCorrectly63>4TheCompleteTrainingSystemandEmployingMethod733J

7、ointAdvertisingFundSystem104LearningfromtheDevelopmentofMcDonald^Franchise114>1CarefulSelectionofFranchisees114.2ToHaveaSetofEffectiveOperationSystem114.3TheCorrectAnalysisoftheMarketEnvironment115ChinaFranchiseDevelopmentBriefing126Conclusion14References15Acknowle

8、dgements16IntroductionTheDefinitionofFranchiseTherearemanykindsofdefinitionoffranchising,franchisingisacontractualrelationshipbetweenthefranchiso