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ID:43489515
大小:2.32 MB
页数:22页
时间:2019-10-08
《哈里温斯顿 市场分析 HARRY WINSTON》由会员上传分享,免费在线阅读,更多相关内容在行业资料-天天文库。
1、PrinciplesofMarketingUGB1121.0ExecutiveSummary1.1Objectives-----------------------------------------------------------------------------------------21.2VisionandMission------------------------------------------------------------------------------22.0CompanySummary2.1Background
2、---------------------------------------------------------------------------------------32.2CompanyLocationsandFacilities------------------------------------------------------4&53.0ProductsandServices3.1ProductsDescription--------------------------------------------------------
3、--------------------63.2CompetitiveComparison----------------------------------------------------------------------73.3SupplyandDemandDetails------------------------------------------------------------------83.4TechnologyNeeds---------------------------------------------------
4、----------------------------94.0MarketAnalysis4.1TargetMarket4.1.1TargetMarketSegmentStrategy------------------------------------------------104.1.2MarketNeeds------------------------------------------------------------------------104.1.3MarketTrends---------------------------
5、--------------------------------------------114.1.4MarketGrowth-----------------------------------------------------------------------114.2IndustryAnalysis4.2.1IndustryParticipants/KeyPlayers-----------------------------------------------124.2.2MainCompetitors/CompetitiveAnaly
6、sis---------------------------------------135.0StrategyandImplementationSummary5.1MarketingStrategy-----------------------------------------------------------------------------145.2PricingStrategy---------------------------------------------------------------------------------
7、145.3PromotionStrategy-----------------------------------------------------------------------------145.4DistributionPatterns----------------------------------------------------------------------------155.5MarketingPrograms-------------------------------------------------------
8、---------------------155.6SalesStrategy----------------------
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