哈里温斯顿 市场分析 HARRY WINSTON

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1、PrinciplesofMarketingUGB1121.0ExecutiveSummary1.1Objectives-----------------------------------------------------------------------------------------21.2VisionandMission------------------------------------------------------------------------------22.0CompanySummary2.1Background

2、---------------------------------------------------------------------------------------32.2CompanyLocationsandFacilities------------------------------------------------------4&53.0ProductsandServices3.1ProductsDescription--------------------------------------------------------

3、--------------------63.2CompetitiveComparison----------------------------------------------------------------------73.3SupplyandDemandDetails------------------------------------------------------------------83.4TechnologyNeeds---------------------------------------------------

4、----------------------------94.0MarketAnalysis4.1TargetMarket4.1.1TargetMarketSegmentStrategy------------------------------------------------104.1.2MarketNeeds------------------------------------------------------------------------104.1.3MarketTrends---------------------------

5、--------------------------------------------114.1.4MarketGrowth-----------------------------------------------------------------------114.2IndustryAnalysis4.2.1IndustryParticipants/KeyPlayers-----------------------------------------------124.2.2MainCompetitors/CompetitiveAnaly

6、sis---------------------------------------135.0StrategyandImplementationSummary5.1MarketingStrategy-----------------------------------------------------------------------------145.2PricingStrategy---------------------------------------------------------------------------------

7、145.3PromotionStrategy-----------------------------------------------------------------------------145.4DistributionPatterns----------------------------------------------------------------------------155.5MarketingPrograms-------------------------------------------------------

8、---------------------155.6SalesStrategy----------------------