RMIP模式下的兰州夜间旅游产品的开发研究

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1、西北师范大学硕士学位论文RMIP模式下的兰州夜间旅游产品的开发研究姓名：常利萍中请学位级别：硕士专业：专门史指导教师：王三北2009-06RMIPRMIPRMIPRMIPRMIPAbstractNighttourisanewly-borntourismform.Withthedeepeningdevelopmentofthetourismindustry,nighttourisboundtobecomethenewapproachofthedevelopmentinfuturetourism.At

2、present,nighttourinLanzhouCityisstillinitsinitialstageofdevelopment.ThedevelopmentoffuturetourisminLanzhouliesinhowtoexcavatethepotentialabilityoftourismmarketandtodeveloptheurbantourisminordertoachievethesustainabledevelopmentofnighttouronthebasisofp

3、resenttourismresourses.ThepaperattemptstoapplyRMIP(ResourceMarketImageProduct)productplanningmodelincarryingoutthenightandplanningtheproductsofnighttoursoastogivethetheoreticalguidancewhichproposessomeconstructivesuggestionsonthedevelopmentofnighttour

4、products.Thepaperisdividedintofourpartsfromthestructuralview.Thefirstpartistheintroductionwhichgivesthebriefviewonthesignificanceofchoosingthesubject,thebackground,thepresentsituationofnighttourresearch,thestructureandthecontentofthepape匚Thesecondpart

5、,itillustratesthenighttourandRMIPproductplanningmodelandanalysestheguidancesignificancetonighttou匸Inthethirdpart,itanalysestheadvantagesofnighttourresourcesandthemarketdemandaswellastheimagineorientationinLanzhoufromthethreeperspectives:theresource,th

6、emarketandtheimage.ItdeterminesandsumsupthemarketstructureofnighttourinLanzhoutogivethemarketorientationofnighttourismproductbyestablishingthechartsandotherapproaches.Thefourthpartisthefocalpointofthepape匚Theexploitingstrategiesonhowtodevelopthenightt

7、ourproductsinLanzhouhavebeenproposed.ThedevelopmentofproductwhichreevaluatestheresourcesinLanzhouandclassifiestheconsumersmarketisbasedonRMIPproductplanningmodelasitstheoriecalfoundation.Itprovidesthepresenttourismimageinordertooptimizethespacestructu

8、reofnighttourismproductsanddevelopitsproductspedigreesoastoplanvariousproductsandthetravelroutestoachievethesustainabledevelopmentofnighttourasthefinalgoal.KeywordsnighttourofLanzhouCity;RMIPproductplanningmodel;developmentofnighttourismmarket