PUMAChinaPRReviewReport报告方案(NX副本)

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1、PUMAChinaPRReviewReport(FromJan.1st,2015toSept.15th,2015)-2015/9/22-ScopeofPresentationPRSummary(fromJan.1st,2015toSept.15th,2015)MediaResultsEventsProductSeedingBestClippings(bycategory)Finding&ImplicationPRSUMMARY(fromJan.1st,2015toSept.15th,2015)RetainerPRFocusIGNITEIGNITEPWRCOOLFromJan.1st,2

2、015toSept.15th,2015,31keyproductsareintroduced.Amongthem,thereare27footwearproducts,3apparelcollections,1pieceofbrandnewsrelease..evoPOWER1.2FGevoSPEED1.3evoPOWER1.2GraphicFGevoSPEED1.3GraphicevoACCURACYIGNITEXTUBCollectionFootballRunningTrainingLifestyleSelectCREAMMotorsportBrandNewsProductPlace

3、mentLuHan’sAppointmentTX-3Match74R698AlexanderMcQueenMIHARAYASUHIROHouseofhackneyBWGHALIFERonnieFiegBeginsAIMéLEONDORESWASHTRINOMICOSPACKTHISISNEVERTHATFerrariLSPrimoLo10SuedeRetainerPRFocusArsenalHomeKitevoSPEEDSLevoSPEED1.4FGArsenalAwayKitProductPlacementFootballRunningTrainingLifestyleSelectCR

4、EAMMotorsportBrandNewsSwashVASHITEPRProgramEventParticipationProductSeedingMediaToolkitDistributionFromJan.1st,2015toSept.15th,2015,49mediatoolkitshavebeendistributedtomedia.5eventshavebeenheldbyOgilvy.Over296timesofkeyproductseedinghavebeendonetoenhancerelationwithmediaandKOLs.ListofKeyMediabyCa

5、tegoryTeamsportRunning/TrainingLifestyleSelectMotorsport26titles28titles32titles30titles12titles1626BazzarBazzarMenCOSMOELLEELLEMENEllechina.comEsquireFeminaGQGQ.com.cnGraziaKidulty.comLeonL'OfficielLong7.comMarieClaireMen'sHealthMen'sJokerMen'sUNOMILKMINANowre.comSIZETRENDYTrendsHealthVogueVogue

6、.com.cnYOHOYOHOGirlYOHOBOY.com1626ColorWeeklyEASYELLEPLUSEllechina.comFeminaGQ.com.cnGraziaIladyIsize.comIweeklyKICKSKidulty.comLong7.comMen'sHealthMen'sUNOMILKModernWeeklyPclady.comSelf.com.cnSHAKESina.com.cnSIZESIZETRENDYSOCOOLStyleLifeTrendsHealthU+LifeURBANVogue.com.cnYOHOYOHOGirlCCTV-51626Al

7、lSportsDiggerEASYEnjoyZ.comFootballWeeklyGQHisportsHUPU.comKICKSKidulty.comLong7.comMen'sHealthMILKMVPOuou.comQq.comSHAKESina.com.cnSIZESOCOOLSohu.comSOLECollectorTitanSportsYOHOAutoFanAutoMagazineAutoMotorundSportCara