暴雪娱乐公司STP战略STPstrategy

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1、nocurrentsaleslowgrowthrateslowlevellowlevelStructureattractivenessAggressivecompetitorsSubstituteproductsPowerofbuyersPowerfulsupplierstoomanycompetitorslotsofsubstituteproductsbuyercontrolwhethertobuyornotourcompanycanchooseanysupplierSTPstrategy(By:LiYu)Bliz

2、zard^Market/productMatrix自我实现9101112感官冲击5678休闲1234产品高级玩家中级玩家初级玩家为接触场AnalysisofeachmarketMarket1SizeGrowthStructureattractivenessCompanyobjectives&resourcesmiddlelevellowlevelnocurrentsaleslowgrowthrateslowlevellowlevelCompanyobjectives&resourcesSkillsandresourc

3、esneededtosucceedOffersuperiorvalueandgainadvantagesovercompetitorsMarket2SizeGrowthStructureattractivenessCompanyobjectives&resourcesStructureattractivenessAggressivecompetitorsSubstituteproductsPowerofbuyerswhichPowerfulsuppliersCompanyobjectives&resourcesSki

4、llsandresourcesneededtosucceedOffersuperiorvalueandgainadvantagesovercompetitorstoomanycompetitorslotsofsubstituteproductsbuyercontrolwhethertobuyornotandtobuyourcompanycanchooseanysuppliermiddlelevellowlevel市场3、4和与市场1、2的分析内容基本一致，唯一不同就是市场3、4的growthrates会略微高出一点。

5、所以在这里就不列出来做详细的分析了，由分析可以知道这4个市场都是在本公司条件下发展前最不大的市场.Market5SizemanycurrentsalesGrowthnothighgrowthratesStructureattractivenesshighlevelCompanyobjectives&resourceshighlevelStructureattractivenessAggressivecompetitorsSubstituteproductsPowerofbuyersPowerfulsuppliersC

6、ompanyobjectives&resourcesSkillsandresourcesneededtosucceedOffersuperiorvalueandgainadvantagesovercompetitorswearestrongerthancompetitorslittlesubstituteproductsbuyercontrolwhethertobuyornotourcompanycanchooseanysupplierhighlevelhighlevel市场6.7和市场5基本一致，不同在于curre

7、ntsales,但是差别不大。Market8SizeGrowthStructureattractivenessCompanyobjectives&resourcesnocurrentsalesnothighgrowthratesmiddlelevelhighlevelStructureattractivenessAggressivecompetitorsSubstituteproductsPowerofbuyersPowerfulsupplierswearestrongerthancompetitorslotsofs

8、ubstituteproductsbuyercontrolwhethertobuyornotourcompanycanchooseanysupplierCompanyobjectives&resourcesSkillsandresourcesneededtosucceedOffersuperiorvalueandgainadvantagesov