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1、MICEIndustryPresentedby Dr.ChuckYimGee SchoolofTravelIndustryManagement UniversityofHawaiiatManoaBefore theFacultyandStudentsof TheCollegeofTourism ChungHuaUniversity Lectureseries–December3to7,2007WhatisMice?Definitionsandmeasurement定義與測量:Meetings:10to10,000peoplemeetingtoexchangeinfo
2、rmationusuallyinacommercialvenue會議：規模約10-1000人聚集在一起交換資訊，開會地點通常是在商業場所Incentives:companysponsoredtriptorewardemployeesforoutstandingservice,productivity,orsales公司為鼓勵員工的表現，所舉辦的一種特殊的旅遊經驗和集會的方式Convention/Congress(Europeanterm):Verylarge,usuallymembers-related,gatheringsmeetingtodiscussindust
3、ryorprofessionalissuesinamajorvenue會議：規模大、人數多、聚集在一特定場所，討論產業或專業議題Exhibitions:Showcaseeventstoexhibitnewproducts/servicesforspecificindustry,government,orprofessionalgroups展覽：為特定產業、政府或專業團體展示新產品或服務的展示活動Others其他:Mega-events:Asiangames,WorldCup,Olympics,World’sFairundersponsorshipofaworldass
4、ociationattracting100,000-250,000visitors超大型活動：由全球性組織所贊助之活動，通常能吸引10-25萬名參觀者，如亞運、世界盃、奧運等Scope/MeasurementScope範圍(ICCAreport):400,000initialmeetingsandexhibitionsheldannuallyworldwidewithmarketvalueofUSD$280billion全球每年約舉辦40萬場會議及展覽，產值達2800億美元Projectedgrowthof20%peryear;Morerealistically7-1
5、5oftotaltourismtraffic年成長率約20%，較觀光旅遊之7-15%高90/10factor:10%spentoneventitself,90%ontransportation,dining,entertainment,andshopping90//10要素：10%花費在活動本身；90%花費在交通餐飲、娛樂及購物Scope/MeasurementMICEmeasurementisunreliable_ProposedstudybyUNWTOasadditiontoTourismSatelliteAccount(TSA)ofGDPsAlternative
6、measurements相關測量Supplyside=Basedonproduction–income(fees&commissions),cost,valueaddition,employment(ISICCode),governmentcontribution供給面：以產品面為基礎，如收入、價格、附加價值、就業及政府投入Demandside=Basedonconsumption–Los,hotelnights,averagepartysize,distancetraveled需求面：以消費面為基礎，如飯店住宿、宴會規模、旅程等Chart(onnextslide)O
7、riginofmeetingsindustrystudy會議產業調查Demandsidecategoriesusedinthestudy本研究需求面分類Supplysidecategoriesusedinthestudy本研究供給面分類Australia澳洲,Britain英國,Canada加拿大,Finland芬蘭,France法國,Hungary匈牙利,Israel以色列,Netherlands荷蘭,Norway挪威,Spain西班牙,SriLanka蘇里蘭卡,USA美國Registrationfees註冊費Typeofservicespurch
