资源描述：
《上海对外贸易学院VEKTOR课程资料——Advanced1》由会员上传分享，免费在线阅读，更多相关内容在工程资料-天天文库。
1、AdvancedDisc1(MC16)AdiscussionaboutEuropeD:Sowe'dhandleboththeproductandthecorporatecampaign,Ito-san.Ito:Yes.FdgoalongwiththatDavid,providedyouconvincemethatyouTlbeabletohandlebothaccounts.D:AsFvesaid,we'regoingintopartnershipwithaGermanagencyverysoon.We'llhavethem
2、uscletotakeJFTintoEurope・Ito:YourealizeIcantcommitmycompanyuntilEvegotaclearideaofyourcreativeandmediathinking,aswellasyourmergerproposals.D:That'sfairenough.Ito:Ofcourse,Fmsurethatyou'lldoyourhomeworkandcomeupwithsomethingimpressive.Youragencyhasneverletusdown.But
3、amoveintothesinglemarketisabigstep...D:...forus,aswellasyou.Ito:Andbeforewetakesuchastep,wemustknowthatmarketthoroughly.D:It'lltakeusaboutsixweekstodothegroundwork.We'llpresentourfindingsandrecommendationstoyouthen.Wewouldprefertocometoyou,ofcourse,ifwecouldbuildth
4、atintothebudget.Ito:Yes,thatseemsreasonable・ItwouldbecheapertoflyafewofyourpeopletoTokyoratherthanbringmywholemarketingdepartmenthere・D:Canwetentativelyfixupadate,then?Ito:Whynot?Iwantyourbestpeopleonthis,David・D:Goeswithoutsaying.Butyoudorealizethateventheprelimin
5、arysurveywon"becheap••・Ito:Fmawareofthat.Butsuchageneralsurveyoftheimplicationsofthesinglemarketwillalsobeofusetoyouragency・D:Thethoughthadoccurredtome!Ito:AndFmsureyourpricewillreflectthatthought.D:Pointtaken.(MC17)ThemeetingendsD:Well,thatseemstocovereverything・I
6、to:CouldIjustclearupthepointaboutthenumberofpeopleyou'llbebringingtoJapan?D:Ithinkwetalkedaboutateamoffour,ineludingmyself.Ito:AndcanweclarifyhowmanynightsyourteamwillbestayinginTokyo?D:Iwouldthinkthreenights.Ito:Howdidyouplantouseyourtime?D:Wellinourexperience,you
7、rpeoplewillwanttimetochewoverourfindingsbeforewetalkaboutthecampaignindetail.We'daimtoarriveSundaynight,makeourpitchMonday,leaveyourpeopletodiscussitonTuesday,thengetbacktogetherwithyouonWednesdaymorning・Ito:Verywell.Andperhapsyoulliketovisitoneofourfactoriesonthe
8、Tuesday?D:Whatagoodidea.Ito:Well,ifthat'severything.••?D:We'vecoveredallthepointsontheagenda.Ah,Barry,justtheman?Ito-san,Fdlikeyoutomeetoneofoura
