专题限时训练(35)社会生活型阅读理解(1)(含答案)

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1、专题限时训练（三十五）［社会生活型阅读理解（一）］（限时：25分钟）(―)EndlessplayingofsongslikeAllIWantforChristmasIsYouinshopsduringthefestiveseasondoesn'tjustdriveusmad一thesongsalsomakeusmorecarelesswithourmoney,researchhaswarned・WhiletherepeatedperformanceofJingleBellsmayseemlikeaninnocentattempttoraise

2、customers1spiritsduringthenightmareofChristmasshopping,thesongsalsohaveamoredelicateimpact.“'Backgroundmusic5or'Muzak5canbeusedbymarketerstoimposecultures一suchasthecommercializationofChristmas—ntoconsumersandinfluencetheirbehaviour,”expertssaid.DrAlanBradshawofRoyalHolloway

3、,UniversityofLondon,said,uFestivejinglesareforce-fedtoChristmasshopperstochangetheirmood,influencetheirsenseoftimeandwhatsortofproductstheybuy.Inotherwords,thisisanattempttocontroltheirshoppinghabitsinawaythattheymighthardlybeawareof.”"Oftenwearetoldthatwehavethefreedomtoch

4、oosewherewewanttoshop,butduringChristmastheuseofmusicinthiswayissocommonthatourfreedomtochoosedisappears/9DrBradshawandProfessorMomsHolbrookofColumbiaUniversityexaminedthephenomenonandfoundthatretailersoften“dumbdowrTthemusicplayedinshopstorelaxcustomers,meaningitiseasierto

5、controltheirbehaviou匚Itisthoughtthatslowingdowntherhythmofmusicinshopscantrickcustomersintothinkinglesstimehaspassed,andthereforetheyspendmoretimeexaminingtheshelves,forexample・Someprovidersofbackgroundmusichavebeenknowntopromotetheirservicesbyclaimingtheycanboostprofitsbyc

6、ontrollingthebehaviourofcustomers.“Acommontrickistotakeapopularcurrentsongandrecordaninstrumentalversionwhichcanbesloweddownorspedupatdifferenttimeofthedaytoinfluencebehaviourindifferentways,”DrBradshawsaid.Backgroundmusicisoftenclassedas“Muzak"inhonouroftheSeattle-basedcom

7、panywhichbeganproducingitssoft-soundingmelodiesinthe1930s・1•AccordingtoDrBradshaw,inwhatwaysdoesChristmasmusicinfluencecustomers?①theirmood②theirincome©theirsenseoftime④thesortofproductstheybuyA.①②③B.①③④C.②③④D.①②④2.Shopkeepersslowdowntherhythmofmusicinshopsto.A.letcustomers

8、spendmoretimeshoppingB-makecustomersandsalesassistantsrelaxedC.letcustomersenjoyth