资源描述：
《强沃达丰创意PPT模板》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。
1、MakethemostofnowWFA/ISA–GlobalConferenceGraceMolenaarHeadofBrandDevelopmentTheVodafoneBrand–CreatingacultureofbrandengagementMumbai,March5,20081WFA/ISA-GlobalAdvertiserConferenceWearecommittedtobuildingtheworld’smostvaluablecommunicationsbrandVision,2001‘TobetheW
2、orldLeaderinMobileCommunications………….’Mumbai,March5,20082WFA/ISA-GlobalAdvertiserConferenceOurglobalbrandbuildingjourneystartedonly7yearsago,andhashadanumberofdistinctphasesBrand Migration“Hello”“HowAreYou?”LaunchVodafonelive!launch‘MaketheMostofNow’LaunchOpCo‘Ho
3、wareYou?’andVodafonelive!executionsOpCo‘HowareYou?’ExecutionsPre200120012002200320042005MTMONToneofVoice20062007Mumbai,March5,20083WFA/ISA-GlobalAdvertiserConferenceWehavealsobuiltthebrandbyunifyingwhatwasaproliferationofsubbrandsunderasinglebrandhierarchyProduct
4、s&ServicesInasinglebrandhierarchy,thereisonlyonebrand;everythingelseisinformationtohelpcustomersnavigate(thisdrovetheimplementationofourcurrentnamingstrategy)MasterBrandTheproliferationofsub-brandswashinderingourabilitytobuildVodafoneastheleadingbrandinourcategor
5、yMumbai,March5,20084WFA/ISA-GlobalAdvertiserConferenceAsaresultwehaveachievedtremendousgrowthinourbrandawarenessandpreferenceEvolutionofPreferenceforVodafoneBrandEvolutionofSpontaneousAwarenessforVodafoneBrandMumbai,March5,20085WFA/ISA-GlobalAdvertiserConferenceO
6、urbrandisbuiltonafoundationofanumberofstrategiccomponents,withtheMarketingFrameworkattheirheartMARKETINGFRAMEWORKBRANDEDCUSTOMEREXPERIENCEBRANDCOMMUNICATIONSBRANDVALUES&ENGAGEMENTMumbai,March5,20086WFA/ISA-GlobalAdvertiserConferenceTheMarketingFrameworkisthecorne
7、rstoneofourBrandStrategyWhyarewehere?HelpingourcustomersmakethemostoftheirtimeWherearewegoing?Wewillbethecommunicationsleader inanincreasinglyconnectedworldWhatdowedo?Creating&deliveringunbeatableexperiencesthrough……Howdowedoit?BeingRed,RockSolid,RestlessBYBYBYMu
8、mbai,March5,20087WFA/ISA-GlobalAdvertiserConferenceWehaveputthebrandatthecentreoftheCustomerExperienceArunSarin,CEOVodafone“Abrandiswhatabranddoes.”“Themostval
