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1、中、小企业如何构建企业文化The"short-lived"crisisofChineseprivatecompanieshasbecomeaphenomenon.Accordingtostatistics:thenewcorporationhave15mayear,butatthesametimecorporationalsoamountedtomorethan100000deathsayear,60%ofthecorporationbankruptcyinfiveyears,85%ofextinctio
2、nwithinthenext10years,theaveragelifeexpectancyisonly2yearsand9months・Inrecentyears,manyoftheprivatecompaniesthathavebeenontheeconomicstageforthepastfewyearshavebeenlikestars・"YouwillsingandIwillcomein,forthreeorfiveyears,〃andmorewillbethethreeorfivemonths
3、・Whyisthe"shortlife"ofprivateenterprisessuchas"burningstrawinthefire"and"quenchingfast"?Howdoprivateenterprisesmanagetosurviveanddevelop?Inthiscase,corporateculturemanagement-一thisisamoreeffectivesoftmanagementmodelforindividuals・Theroleofcorporateculture
4、inthemanagementofprivateenterprisesEnterprisecultureisthesoulandspiritualpillarofenterprise,itisakindofstrategicsoftwareresource,esseneeistheenterprisevalue・Itistheprecipitationofthecommonvaluesandnormsthattheemployeesformintheprocessoflaborandcommunicati
5、on.IfamemberofacompanyhasSharedvalues,itmeansthatthereisapossibilityofunityinthemindandactionoftheemployee・Thegreatertheculturalbackgroundofanenterprise,thegreaterthepotentialforitsdevelopment・Theenterprisecultureissimilartothesportsspiritandnationalcompl
6、ex,itisavirtualcarrier・Intheprocessofenterprisesocialization,theenterpriseculturebecomesmoreandmoreimportant.Thevaluesandmoralvaluesoftheenterprisearethedrivingforceofsocialprogress.TheroleofcorporatecultureForcompanies,thebestwaytoretaintalentistousethec
7、orporateculture・Agoodenterpriseculturecanatleasthavetheeffectofthefollowingaspects:oneistoimprovepeople，senthusiasmandinitiative,andthemeansofpeople'ssurvivalanddevelopment,thetargethasaguidingrole;2itistodonotconformtothehealthydevelopmentoftheenterprise
8、valueorientation,moralprinciplesandbehaviorhaveselfadjustmentandimmunefunction,andthroughthesystemculturetheleverageoftheincentivesandconstraints,maketeamsandindividualstowardssynthesizethrewthedirectionoftheteamgoa
