高等学校研究生英语系列教材综合教程(下)主编熊海虹教学课件第十单元

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1、高等院校研究生英语系列教材综合教程（下）INTEGRATEDCOURSEUnit10BusinessandEconomyContentStartingoutReadingFocusReadingMorePracticalTranslationFocusedWritingFinalProjectTask1LookatthecartoonscarefullyandworkinpairstodiscusstheimpliedmeaningsbehindthemonPage280.StartingoutStartingout—Task1Sta

2、rtingout—Task1Startingout—Task1Startingout—Task1Task2(1)Imaginethatthemembersofyourgrouphavedecidedtostartabusiness.Talkaboutwhattypeofbusinessyoucoulddevelop.Youcouldopenastore,manufactureaproduct,provideaservice,ordoanyothertypeofbusiness.Worktogethertoproduceabusines

3、splan,whichyouwillpresenttothewholeclassasareport.Yourbusinessplanneedstocoverthefollowingpoints.(P280)StartingoutThenameofyourbusinessThetypeofyourbusinessThelocationofyourbusinessWhyyourbusinesswouldbeuniqueorspecialWhyyourbusinesswouldbesuccessfulTask2(2)Discusswhich

4、ofthebusinessespresentedyouthinkwouldbesuccessful.Why?Whatfactorsareimportantinstartinganewbusiness?Doyouthinkyouwouldbeasuccessfulentrepreneur?(P280)Startingout1)Whatwasthestorylikein2005and2009aboutLenovo?2)WhatweretheproblemswithLenovoaccordingtoanalysts?3)WhatwereLe

5、novo’stwokeydriversofgrowth?4)WhatisgoodnewsforLenovo?5)Whatdoesitimplybysayingthat“strategyislessimportantthanthecompany’sChineseroots”?Watchthevideoclipsandfinishtheexercises.MarketingAcrossCulturesReadingFocusGlobalUnderstanding1DetailedInformation2CriticalThinking3L

6、anguagePoints4ReadingFocusVocabularyinAction5ReadingFocus–GlobalUnderstanding1Introduction2Body3Conclusion(Paras.1-2)(Paras.3-11)(Paras.12-14)IntroductionSupportingEvidence:a.GeneralMotorssoldtheirNovamodelbadlyinLatinAmericabecause_____________________________________

7、.b.CocaColadidn’tachieveitsinitialsuccessbecause____________________________________________________________.Culturalawarenessinmarketingplaysacrucialrolebecausetherearenotonlysubtletiestoeveryculturebutplaintaboosaswell.ReadingFocus–GlobalUnderstanding“nova”means“itdoe

8、sn’tgo”inSpanishthetranslationofthesoftdrink’snameread“bitethewaxtadpole”Body(Paras.3-11)ReadingFocus–GlobalUn