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1、文献出处：Lee,Tom,andCheeDavid.nLeveragingsocialmediaforelectroniccommerceinAsia:Researchareasandopportunities.n[J]ElectronicCommerceResearchandApplications,2015,12(03):61-71.LeveragingsocialmediaforelectroniccommerceinAsia:ResearchareasandopportunitiesLee,To
2、m,andCheeDavidAbstractThelastdecadehasseenphenomenalgrowthofelectroniccommerceinAsia.Animportantdrivingforcehasbeentheparallelriseofsocialmedia,enablingpervasiveinteractionsamongconsumersandbetweenconsumersandfirms.Thisarticleprovidesanoverviewofthecurre
3、ntstateofdevelopmentofsocialmediainAsia.Wealsosurveytheliteratureonsocialmediathathasbeenproducedbyauthorsinthisregion.Theresearchcoversavarietyoftopicsandissues,including:userbehaviorwithsocialmedia,theimpactsofsocialmedia,andtheissuesarisingfromitsuse.
4、Italsoidentifiesanumberoffutureresearchopportunitiesthatfallintotheseareas.TheAsiaregionisfilledwithhighpotentialforpromisingresearchregardinghowsocialmediamaybeleveragedfore-commerce.Thisarticlecallsformoreresearchattentiontobegiventosocialmedia-related
5、e-commerceresearch,andthediscoveryofnewknowledgerelatedtotheconnectionsbetweensocialmediaande-commercethatareuniquetotheAsiaregion.Keywords•Asia;•Businessandsocialissues;•Electroniccommerce;•Socialmedia;•Researchdirections;•Technologyimpacts;•Userbehavio
6、r1.IntroductionSocialmediarepresentsoneofthemostimportantplatformsforelectroniccommerce・Asiaisnoexceptioninthisglobaltrend,andithasattaineddramaticandhighlevelsofgrowthintheuseofsocialmediaine-commerceduringthepastseveralyears・Forinstance,researchbyMcKin
7、seyhasindicatedthattherearemorethan300millionconsumersinChinawhousesocialmediatoobtainproductinformation(Chiuetal.,2012).McKinseyfurtherestimatesthatChina'sonlineconsumersspendmorethan40%oftheirtimeonsocialmedia.Asimilarpatternwithsocialmediahasbeenobser
8、vedinJapan,Korea,andotherAsiancountries.Forexample,KakaoTalk,Korea'slocalsocialmediaservice,hasnowmorethan100millionglobalusers,with30millionusersofitsgamingappinKorea(Takahashi,2013).Thefirmhasbeentryingtoachieveadominant
