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1、重庆理工大学毕业论文企业文化和企业竞争力关系分析——以交通银行江北支行为例WhatTypeofCorporateCultureShouldtheContemporaryEnterprisesBuild?ZitianXuSchoolofBusinessLinyiNormalUniversityLinyi276000,ChinaTel:86-539-2060-713E-mail:chixzt@163.comAbstract:Thecorporateculture,thekeyfactoraffectingbusinesscorecompetitiveness,isthemoststrategi
2、cmanagementthinkingandmanagementmethodformodernenterprises.Thepaperdiscussesthatcorporatecultureplaysanimportantroleinthegrowthofenterprises,analyzesthatenterprisesshouldbuildwhattypeofcorporatecultureunderneweconomicform?Keywords:CorporatecultureCorecompetitivenessINTRODUCTIONThecorporateculture,
3、asamanagementtheoryandmanagementmethod,seeninthelate1970sandearly1980s,wasraisedbysomeAmericanmanagementexpertssumminguptheJapaneseEnterprise'smanagerialexperiencepoints.Intheearly1980's,theJapanesesustainedeconomicgrowthformanyyearsattractedworldwideattention,inordertomeetthechallengesofJapaneseE
4、nterprises,theU.S.businesscommunityandacademiabegantostudyJapan'scorporatemanagementstyle.In1981,AmericanscholarWilliamOuchipublishedhisresearchresultsaboutJapanesecompanies-“theZTheory-HowtheUnitedStatestomeetthechallengeofJapan.”Thebookproposed:theiruniquecorporatecultureisthekeyfactorinthesucce
5、ssofJapaneseenterprises.Thedomesticandforeignmassiveenterprisespracticeindicatedthattheoutstandingenterpriseculturemayenhanceenterprise'scorecompetitiveness.ThefamousUSmanagementexpertEdgarH·Scheinpointedoutinhisbook“TheCorporateCultureSurvivalGuide:SenseandNonsenseAboutCultureChange”:Themassiveca
6、sesprovedthatindifferententerprisedevelopment'speriod,thecorporateculturerestorationisthedrivingforcepromotingtheenterpriseadvance,thecorporatecultureisthecorecompetitiveness.Theoutstandingcorporateculture,theenterprise'sbond,hasthefunctionofcondensationandguidance,maycausethecompanystafftoapprove
7、ofcompany'sgoal,andunifytheirownlifepursuitswithcompany'sgoal.The4重庆理工大学毕业论文企业文化和企业竞争力关系分析——以交通银行江北支行为例corporatecultureisthefoundationonwhichtheenterprise'scorecompetitivenessbases.Inthefuture,competitionamongent
