0133850730_tb chapter 6

《0133850730_tb chapter 6》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、PrinciplesofMarketing,16e(Kotler)Chapter6BusinessMarketsandBusinessBuyerBehavior1)Thedecisionprocessbywhichbusinessbuyersdeterminewhichproductsandservicestheirorganizationsneedtopurchaseandthenfind,evaluate,andchooseamongalternativesuppliersandbrandsisknownas________.A)

2、situationalanalysisB)businessbuyingprocessC)businessdiversificationD)businessprocessautomationE)lateralexpansionAnswer:BSkill:ConceptObjective:LO6.1:Definethebusinessmarketandexplainhowbusinessmarketsdifferfromconsumermarkets.Difficulty:Easy2)Businessbuyerbehaviorrefers

3、tothe________.A)buyingbehaviorofconsumerswhobuygoodsandservicesforpersonalconsumptionB)buyingbehavioroftheorganizationsthatbuygoodsandservicesforuseintheproductionofotherproductsandservicesthataresold,rented,orsuppliedtoothersC)buyingbehaviorofconsumerswhorelyonsmallret

4、ailersfortheregularsupplyofprovisionsD)decisionprocessbywhichbusinessbuyersdeterminewhichproductsandservicestheirorganizationsneedtopurchaseE)strongaffinityofbusinessesforvalue-for-moneydealsAnswer:BSkill:ConceptObjective:LO6.1:Definethebusinessmarketandexplainhowbusine

5、ssmarketsdifferfromconsumermarkets.Difficulty:Easy3)WhichofthefollowingisNOTpartofthebusinessmarket?A)KrugerGroupsellsinteriorsecuritysystemstoresorts.B)Acountryclubbuyssafetyequipmentforitsswimmingpool.C)Sueshopsforherfamily'sgroceriesatthelocalWholeFoodsstore.D)Afirmb

6、uyslaptopsfromDellforcompanysalespeopletousewhentraveling.E)Airmarksellsavinylprintingpresstoamanufacturerofplasticstoragecontainers.Answer:CAACSB:AnalyticalthinkingSkill:ApplicationObjective:LO6.1:Definethebusinessmarketandexplainhowbusinessmarketsdifferfromconsumermar

7、kets.Difficulty:Moderate46Copyright©2016PearsonEducation,Inc.4)Businessmarketsaresimilartoconsumermarketsinthat________.A)thenatureofthebuyingunitisthesameforbothB)thedecisionprocessesinvolvedinboththemarketsaresameC)bothinvolvepeoplewhoassumebuyingrolesandmakepurchased

8、ecisionstosatisfyneedsD)bothsharethesamemarketstructureE)thetypesofdecisionsarefairlyconsistentinboththemarket