0133850730_tb chapter 5

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1、PrinciplesofMarketing,16e(Kotler)Chapter5ConsumerMarketsandBuyerBehavior1)Individualsandhouseholdsthatbuyoracquiregoodsandservicesforpersonalconsumptionmakeupthe________.A)consumermarketB)marketofferingC)marketmixD)subcultureE)socialclassAnswer:ASkill:ConceptObjective:LO5.1:Definethecon

2、sumermarketandconstructasimplemodelofconsumerbuyerbehavior.Difficulty:Easy2)Marketingstimuliincludewhichofthefollowing?A)economicstimuliB)pricestimuliC)technologicalstimuliD)socialstimuliE)culturalstimuliAnswer:BAACSB:AnalyticalthinkingSkill:ConceptObjective:LO5.1:Definetheconsumermarke

3、tandconstructasimplemodelofconsumerbuyerbehavior.Difficulty:Easy3)Whichofthefollowingisoneoftheotherstimulipresentinabuyer'senvironmentapartfromamarketingstimuli?A)productstimuliB)culturalstimuliC)pricestimuliD)placestimuliE)promotionstimuliAnswer:BAACSB:AnalyticalthinkingSkill:ConceptO

4、bjective:LO5.1:Definetheconsumermarketandconstructasimplemodelofconsumerbuyerbehavior.Difficulty:Easy43Copyright©2016PearsonEducation,Inc.4)Accordingtothemodelofbuyerbehavior,whichofthefollowingisoneofthetwoprimarypartsofa"buyer'sblackbox"?A)technologicalstimuliB)buyer'sdecisionprocessC

5、)buyer'sspendinghabitsD)socialstimuliE)promotionstimuliAnswer:BSkill:ConceptObjective:LO5.1:Definetheconsumermarketandconstructasimplemodelofconsumerbuyerbehavior.Difficulty:Easy5)MarketingstimuliconsistofthefourPs.WhichofthefollowingisNOToneofthese?A)productB)packagingC)priceD)promotio

6、nE)placeAnswer:BSkill:ConceptObjective:LO5.1:Definetheconsumermarketandconstructasimplemodelofconsumerbuyerbehavior.Difficulty:Easy6)Inthemodelofbuyerbehavior,whichofthefollowingisNOTamajortypeofforceoreventinthebuyer'senvironment?A)economicB)technologicalC)socialD)politicalE)culturalAn

7、swer:DAACSB:AnalyticalthinkingSkill:ConceptObjective:LO5.1:Definetheconsumermarketandconstructasimplemodelofconsumerbuyerbehavior.Difficulty:Easy7)Thestartingpointofunderstandinghowconsumersrespondtovariousmarketingeffortsiscalledthestimulus-responsemodelofbuyerbehavior.Answer: