资源描述：
《南开16秋学期《零售管理与实务》在线作业》由会员上传分享，免费在线阅读，更多相关内容在工程资料-天天文库。
1、南开16秋学期《零售管理与实务》在线作业16autumnsemesterretailmanagementandpracticeonlinehomeworkFirst,radioquestions(30questions,60points)1.,ashoppingcenterforchairs,unitcosts10yuan,theproductpriceof15yuan,thentheproductcostplusrateis0A.33.3%B.50%C.70%D.100%Correctanswer:2.thewidthofaport
2、folioisthenumberof(or)oftheproductportfolioA.commodityvarietyB.commodityprojectsC.productcategoryD.productbrandCorrecta_nswer:3.,theuseofgoodstoreducepricesinordertoattractconsumerstoincreasethepurchaseofpromotionalactivitiesknownas()A.discountpromotionsB.hasanawardforp
3、romotionsC.discountcouponspromotionsD.ThemeEventpromotionsCorrectanswer:4.theworld，sfirst()wasborninFrancein1852A.discountstoreB.warehousestoreC.departmentstoreD.storeCorrectanswer:5.,inthemeansofretailpromotion,()isanauxiliarymeansofpromotion.A.retailadvertisingA.sales
4、staffB.publicrelationsC.businesspromotionCorrectanswer:4.,theretailformatwhichaimsatsatisfyingtheconvenienceofcustomersis(A.grocerystoreB.conveniencestoreC.directstoreD.specialtystoreCorrectanswer:5.advertisementsthatpromotesalesatthebuyingsitearecalled()A.POPadB.flasha
5、dsC.screenadsD.directadvertisingCorrectanswer:8.,thegeneralmerchandisepolicyadoptedbychildren，sclothingstoresisasfollowsA.completecommoditypolicyB.marketsegmentationcommoditypolicyC.singlecommoditypolicyD.p1umpcommoditypolicyCorrectanswer:9.,fortheairportlounge,thevastm
6、ajorityofpassengertrafficis()A.sharepassengerf1owB.itselfpassengerflowC.derivedpassengerf1owD.fixedpassengerf1owCorrectanswer:10.,theimplementationofdifferentiationstrategyinretailareasshouldbereflectedin()differencesA.goodsB.serviceC.priceD.shopCorrectanswer:11.,inorde
7、rtoachievelong-termstabilityofconsumers,retailenterprisescanadoptwhichofthefollowingpromotions?A.saleB.membershipsystemC.rushbuyingD.hasanawardforpromotionsCorrectanswer:12.,Hcompany,accordingtothemaincompetitorGcompany，spromotionalexpenses,todeterminethecompany，spromot
8、ionalbudgetof10millionyuan,thiswaytodeterminethepromotionbudgetis()AccordingtoA.methodB.targettaskmethodB.comp
