口头作文(国际商务英语教材)课后习题

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1、thefimctionofsmalltalk」P14)1thedefinitionofsmalltalk.gossip9chitchatintermsofthedictionarybutdoesiTtmeanitdoesn'tmakeanysensetobusiness.motaprateorwaffle/exactlyaNon-tasksoundingtosetafriendlyenvironmentsforbusinesstalk*2thefunctionofsmalltalki)showfriendlyattitudetotheguest

2、>ii)setagoodenvironmentbeforebusinessiii)bothpartyneedwarmingup3properandimpropertopicforthesmalltalkarethe父oodmanners(formalities)of父reetin父aforeign父nest•(引申题)Howto乂reetaforei^i父nestattheairport?1dresscodeandgoodappearance.2theformalitiesofintroduction3theproperposition・sta

3、tus・matchinggreetingpresentativesarranged.(positionlevelequality)4thereturnflightticketsreconfirmed.Sign/brand/label/tradename/trademark/logoDefbiitionorfume伉onBrand/trademark/tradename：Atrademarkordistinctivenameidentifyingaproductoramanufacturer.a"businesscard”tosetitselfa

4、partfromtheothercompany,thefaceacompanypresentstotheworld.,pledgemadebyacompany,AbrandservesasanunmistakableandrecongnizablesymbolforproductsandservicesThefunctionsofabrandforconsumers•Brandsplayaroleintermsofcommunicationandidentification^Theyofferguidance^conveyanexpectati

5、onofqualityandsoofferhelpandsupporttothosemakingpurchasedecisions.Theperceivedpurchasingriskisthusminimized,whichinturnhelpscultivateatrust-basedrelationship.•Abrandcanalsoserveasasocialbusinesscard,expressingmembershipinacertaingroup.Premiumbrands,forinstance,canevenengende

6、rasenseofdistinctionandprestige.•Consumingcertainbrandsisalsoameansofcommunicatingcertainvalues.Byoptingforparticularbrands,aconsumerdemonstratesthatheorsheembracesparticularvalues;thebrandbecomesatoolofidentityformation.Thefunctionsofbrandsfromacompany，sperspective•Abrandfo

7、stersbrandandcustomerloyalty.Particularlystrongbrandscanestablishtheprevalenceofpremiumpricesonthemarketandsoftenconsumerreactionstopricechanges.Specificallybrand-orientedbuyers一whoaremoreconcernedwithbrandsthanprices一aremoreresilientwhenitcomestochangesinthecompetitivescena

8、rio.Thisdecreasedsensitivitytopricechangesmakesthemmorevaluableascustomers.