资源描述:
《IDC市场营销策略研究》由会员上传分享,免费在线阅读,更多相关内容在工程资料-天天文库。
1、中原工学隔信息商势学院毕业论文(设计)题目:59互联的营销策略研究系部名称:学生姓名:指导教师:专业班级:营销093xxx学号:200904024326刘忠广教师职称:副教授2013年5月24日摘要随着互联网经济的不断发展,作为互联网基础设施的IDC(InternetDataCenter,互联网数据中心)业务发展也越来越受到互联网行业经营者及电信运营商的垂视。从电信运营商的角度來看,发展IDC业务是提高业务收入、挖掘发展潜力的重点,从社会经济的角度來看,发展IDC业务将为互联网行业及各行各业的信息化提
2、供优质高速的发展平台,对提高全民信息化水平具有深远的意义⑴。本文首先分析了IDC产业的运营模式,然后对IDC市场发展的特点和现状以及存在的问题,山场竞争格局和服务商竞争态势进行进一步分析,对59互联的IDC业务进行了深入的分析,较全面地阐述了IDC业务发展的脉络和存在的问题。并在以上论述的基础上提出了处于宽带产业核心地位的IDC运营商的战略定位和市场策略,对59互联的IDC业务进行了产品策略、价格策略、分销策略、服务策略等方面的分析。最后对IDC产业的发展进行了进一步的思考,预测了我国IDC产业发展趋
3、势,对59互联的IDC业务发展提出建议。关键词:IDC,营销策略,竞争态势,业务环境59hulian*ssalesstrategyresearchAbstractWiththecontinuousdevelopmentoftheInterneteconomy,astheInternetinfrastructureofIDC(InternetDataCenter,Internetdatacenter)businessdevelopmentalsomoreandmoreattentionoftheInte
4、rnetindustryoperatorsandtelecomoperators-Fromthepointofviewoftelecomoperators,IDCbusinessdevelopmentistoimprovethebusinessincome,miningthedevelopmentpotentialofthekey,fromtheperspectiveofsocialeconomy,thedevelopmentofIDCoperationswillbeinformationforthe
5、Internetindustryandallwalksoflifetoprovidequalityhigh-speeddevelopmentplatform,toimprovetheinformationlevelhasfar-reachingsignificance・Atfirst,thispaperanalyzedtheoperationmodeoftheIDCindustry,thentheIDCmarketdevelopmentcharacteristicsandstatusquoandthe
6、existingproblemsofmarketcompetitionandservicecompetitionsituationforfurtheranalysis,about59interconnectedIDCbusinesshascarriedontheIn-depthanalysis,thispaperexpoundsthecomprehensiveIDCbusinessdevelopmentvenationandtheexistingproblems.Andproposedonthebas
7、isofdiscussionaboveIDCoperatorofthebroadbandindustryattheheartofthestrategicpositioningandmarketingstrategy,59interconnectionofIDCoperationsfortheproductstrategy,pricestrategy,distributionstrategy,servicestrategy,etc.Finallyhascarriedonthefurtherthinkin
8、gonthedevelopmentofIDCindustry,forecaststheIDCindustrydevelopmenttrendinourcountry,putsforwardSuggestionsfor59interconnectedIDCbusinessdevelopment.Keywords:IDC,salesstrategy,competitivesituation,thebusinessenvironment目录1弓丨言11.1选题