《牛津高中英语》模块4课文

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1、22.M4U1

2、useswordsandpicturestopersuadepeopletobuyaproductorservice,orbelieveinanidea・Newspapers,magazines,theInternet,radioandtelevisionarethemostcommonplacestofindthem.Therearetwomaintypesofadvertisements一commercialadvertisementsandpublicserviceadvertisements(PSAs).Acommerciala

3、dvertisementisonewhichsomeonehaspaidfortoadvertiseaproductorservice・PSAsareoftenrunforfree,andaremeanttoeducatepeopleabouthealth,safety,oranyotherproblemthataflectspublicwelfare・Doesanadvertisementtellpeoplethecompletetruth?Therearelawstoprotectpeoplefromadvertisementsth

4、atcheatpeople.However,westillmustbeawareoftheskilfulmethodsusedinadstotryandsellusthings.Evenifanaddocsnotlie,itdoesnotmeanitisaltogetherinnocent.Onetoothpasteaddeclares,'Bright-teethfightsbadbreath!"Thisstatementtriestofoolyouintoassumingthatthetoothpastecuresbadbreath,

5、yetitdocsnotsaythat!Allitsaysisthatfightsit,andthatisnotthesamethingatall.Onegrocerytellscustomers,4Youareproudofyourcooking,soshouldn'tyoubuytheveryfreshestfood?9Thisadisveryclever,becauseittellscustomerstheyaregoodcooks・However,itneversaysthatthisgroceryhasthefreshestf

6、ood!Thegroceryjusthopesthatwhenyoureadthead,youwillfeelpleasedwiththenicecomment,rememberthewords'freshestfood",andmakeamentalconnectionwiththefoodinthegrocery.Wemustnotfallforthiskindoftricks.PublicserviceadvertisementsNotalladsplaytricksonusthough・PSAsusesomeofthesamem

7、ethods,likeattractivepicturesandcleverlanguage,buttheyaremadetoservethepublic・PSAsaimtoteachusandhelpusleadbetterlives・OurgovernmentunderstandsthisandhasbeenusingPSAstoeducatepeopleformanyyears.Chinabegananationwidepublicserviceadvertisingcampaignin1996,andsincethenvario

8、ustypesofPSAshaveappearedaroundthecountry.Youhaveprobablyseenorheardsomeofthemyourselfsuchas,'Yestolife