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1、牛津译林版的英语模块4牛津高中英语模块4课文翻译Unit1ReadingAdvertisementsNowadays,wecanfindadvertisementsalmostwhereverwego.Wearesousedtothemthatweoftendonotevenrealizehowmanyweseeandhearinaday.Ididsomeresearchonadvertisements,andhavesomeveryimportantinformationtosharewithyou.如今，无论我们走
2、到哪里，几乎都可以看见广告。我们已经对广告习以为常，甚至常常都意识不到在一天中看见或听见多少广告。我对广告进行了一些研究，有一些非常重要的信息要与你分享。Whatisanadvertisement?什么是广告?Anadvertisementuseswordsandpicturestopersuadepeopletobuyaproductoraservice,ortobelieveinanidea.Newspapers,magazines,theInternet,radioandtelevisionarethemostc
3、ommonplacestofindthem.Therearetwomaintypesofadvertisements---commercialadvertisementsandpublicserviceadvertisements(PSAs).Acommercialadvertisementisonewhichsomeonehaspaidfortoadvertiseaproductorservice.PSAsareoftenrunforfree,andaremeanttoeducatepeopleabouthealth
4、,safety,oranyotherproblemthataffectspublicwelfare.广告使用文字、图片来说服人们购买一种产品或服务，或者接受某种观念。报纸、杂志、互联网、广播和电视是最常见到广告的地方。广告有两种主要的形式——商业广告和公益广告(简称PSAs)。商业广告是为了推销某种产品或服务而花钱做的广告。公益广告往往是免费投放的，旨在就有关健康、安全或影响到公共福利的任何其他问题教育人们。Doesanadvertisementtellpeoplethecompletetruth?广告告诉人们全部实情
5、了吗?Therearelawstoprotectpeoplefromadvertisementsthatcheatpeople.However,westillmustbeawareoftheskilfulmethodsusedinadstotryandsellusthings.Evenifanaddoesnotlie,itdoesnotmeanitisaltogetherinnocent.Onetoothpasteaddeclares,‘Bright-Teethfightsbadbreath!’Thisstatemen
6、ttriestofoolyouintoassumingthatthetoothpastecuresbadbreath,yetitdoesnotsaythat!Allitsaysisthatitfightsit,andthatisnotthesamethingatall.Onegrocerytellscustomers,‘Youareproudofyourcooking,soshouldn’tyoubuytheveryfreshestfood?’Thisadisveryclever,becauseittellscusto
7、merstheyaregoodcooks.However,itneversaysthatthisgroceryhasthefreshestfood!Thegroceryjusthopesthatwhenyoureadthead,youwillfeelpleasedwiththenicecomment,rememberthewords‘freshestfood’,andmakeamentalconnectionwiththefoodinthegrocery.Wemustnotfallforthiskindoftrick!
8、尽管有法律保护人们免受虚假广告的侵害。但是我们仍然应该了解广告中试图向我们兜售东西的常用技巧。即使一则广告没有撒谎，也并不意味着它就是完全“清白”的。牛津译林版的英语模块47牛津译林版的英语模块4一则牙膏广告宣称“亮齿牌牙膏挑战口臭!”这一表述试图糊弄你，让你误以为这种牙膏可以治愈口臭，但事实上广告中并没有这样说！广告所说的就是牙
