娃哈哈锌AD钙奶市场营销策划方案(1)

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1、····娃哈哈锌AD钙奶营销策划方案目录1.前言42.概要43.界定问题44、营销环境分析84.1市场营销环境分析54.1.1宏观环境分析5·········4.1.1.1人口环境4.1.1.2自然环境4.1.1.3经济环境4.1.1.4技术环境4.1.1.5政治环境4.1.1.6法律环境4.1.1.7文化环境..................................................................................................................5.

2、.................................................................................................................5..................................................................................................................5............................................

3、......................................................................5..................................................................................................................6.......................................................................................

4、...........................6..................................................................................................................6·········4.1.2微观环境分析64.1.2.1供应商64.1.2.2中间商64.1.2.3公众74.1.2.4企业的内部力量74.1.2.5顾客74.1.2.6竞争者74.2经营环境分析（SWOT）7·········4.2.1S（优势）4.2.2W

5、（劣势）4.2.3O（机会）4.2.4T（威胁）·········.................................................................................................................7.................................................................................................................8...........

6、......................................................................................................8.................................................................................................................8·········4.3行业环境分析84.3.1娃哈哈AD钙奶替代品分析84.3.2潜在竞争者分析9······

7、···1/32·········娃哈哈锌AD钙奶营销策划方案4.3.3消费者的价格分析104.4发展趋势104.5关于娃哈哈AD钙奶的发展的建议11·········5、战略目标设定6、营销战略策划.................................................................................................................11..........................................................

8、.......................................................12·········6.1娃哈哈锌AD钙奶在荣昌县战略环境分析12