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1、ClothingofthedevelopmentandmarketingFashionisanythingthatiscurrently“in”.Fashionusuallymeansclothes,buttherearefashioninhairstyles，inhomedecorating,andinthefoodsthatweeat.Severalyearsago,veryfewpeopleateyogurt.Nowyogurtisverypopularandfashionable.Manyyearsago,fashionchangesveryslo
2、wly.Changesintechnologycurrentgraduallyandcommunicationsbetweengroupsofpeopletookalongtime.Peopleoftenworethesamestyleofclothingfortheirwholelife.Sometimesaparticularstyleofclothingcontinuedformorethanalifetime.Anoutfitthatwaswornforspecialoccasionswasoftenhandeddownfromgeneration
3、togeneration.Thenobilitymightbeabletoaffordnewstylesofclothing,butthelowerclassescouldnot.Today,fashionchangesveryquickly.Newtechnologycreatesnewfashion.Newformsofcommunication,suchasradio,television,andthecomputer,cantellusthisafternoonwhatpeopleinLondonwerewearingthismorning.Adv
4、ertisementandarticlesaboutfashioncontaintermssuchas“fad”,“classic”,and“statussymbol”.Ifyouunderstandwhatthesetermsmean,itwillhelpyoutobecomeawiserandmoreinformedconsumer.Youwillbeabletoselectclothesthatmeetyourownneedsandwants.Youwillbeabletobetterevaluateclothingstyleastohowlongt
5、heymightstayinfashion.Afadisafashionthatisverypopularforashorttime,andthensuddenlyitseemsasifnobodyiswearingit.Afadcanbeacolor,suchasmauveorchartreuse.Itcanbeanaccessory,suchasEarthshoesorrhinestonejewelry.Fadscanalsobeanitemofclothing.Shortminiskirtsandtrooperpantswithmanypockets
6、areexampleofafad.Fadscanevenbeacertainlook,suchas“punk-rock”.Fadsusuallyinvolvelessexpensiveitemsofclothingoraccessories.Forexample,wearingcoloredshoelacesinyoursneakerisafad.“Pop-it”plasticnecklaceswereafadinthe1950s.Fluorescentsocks,camouflagepants,andlegwarmerswerefadsintheearl
7、y1980s.Manyfadsarepopularonlywithteenagers.Fadshelptheteenagerexpresstwoimportantneeds.Thefistneedistobelongtoagroup.Manyteenagerswantto15beapartofagroupthatisspecialanddifferentfromtherestoftheworld.Theotherneedisforindividuality.Teenagersmanyadaptfadsinuniquewaystoexpresstheirow
8、nindividualitywithinagroup.Thepri
