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1、国际市场营销Chapter1MultiplechoicesDDDACCBDEDB1.WhatwillWTObringtoChinesefirmininternationalmarketing?ChinasuccessfullyparticipatingintheWTOoffersbothchallengesandopportunitiestoChinesecompanies・ChinaofficiallyjoinedtheWTOon10thNovember2001.WTOisoneofthemostinfluentialinternationalgovernmenta
2、lbodiestoaffectmarketing・WTOandtheWorldCourtaresetuptohelptosolveinternationaltradedisputes,andtheyalsohelpthemembercountriestogainfairtreatmentininternationaltrades.SinceChinaisamembercountryoftheorganization,Chinacanalsoenjoylowtradetariffsandseekequaltreatmentamongassociationmembers,
3、whichwoulcLofcourse,givecompaniesmorechancestoexpandtheirinternationalmarkets.2Thedifferencesbetweendomesticmarketingandinternationalmarketing.Internationalmarketingismorecomplexthandomesticmarketinginanumberofways.1.Differentenvironments,2.Differentapplicationsofmarketingprinciples,con
4、ceptsandtechniques3.Differentrelationsbetweenenterprisesandgovernment.3whatarethefunctionsofmarketing?Contact:Theseekingoutofprospectiveconsumersanditmaybebasedonavarietyofdeterminants.Improperhandlingoftheinitialcontactcankeepacompanyoutofthemarketplaceindefinitely・Merchandising:Mercha
5、ndisingistheprocessofbringingtherightproducttotherightplaceattherighttimeintherightquantityattherightplace.Pricing:Thepriceofaproductisoftenthedeterminingfactorwhenapurchaseismadeandisalwaysakeytoprofit.Promotion:Promotionisusedtosupportmarketingefforts:paidadvertising,personalselling,p
6、ublicrelations,andsupplementalefforts.Distribution:Theprocessofputtingtheconsumerandtheproducttogethe匚Humanresources:Internalmarketingthatoccurswithinacompanybetweenemployersandemployeesisareflectionintheabilitytomarketexternallytothepublic・IFsessentialthatsellersunderstand,communicatew
7、ith,andvaluebuyers・4.Therearemanyreasonsforthat,environment,Competition,legalrestraints,governmentcontrols,weather,fickleconsumers,andanynumberofotheruncontrollableelementscan,andfrequentlydo,affectChapter3MultiplechoicesCACEABDABBTheGlobaleconomyhasexperiencedthefollowingchang
