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1、LiteratureReviewReportResearchontheCoordinationofFashionClothingDual-channelSupplyChainIntroductionInternetisthegreatestrevolutioninthe20thcentury.Notonlychangespeoplessocialcontactmannerofworkingandlifestyles,butalsoitchangesthemodelofproduction・Withthehelpofinternettechnology,e-com
2、mercedevelopsarapidgrowth.Thesellercanmakeuseofnetworktodisplayproductsbythewaysofimages,video,andcharacter.Thebuyercanmakeuseofnetworktotakecomparisonofseveralproducts,choosingproductsinthehighestutilityvalue.Aftermakingthedecision,consumersusingonlinepaymentsoftwaretobuytheproducts
3、.Consumersreceiveproductsbyexpressdelivery.Thentheprocessofpurchaseiscompleted.Inthisprocess,Consumersdon*thavetochooseproductsfacetoface.Consumerscansavetimecostandtravelcost>improvetheconvenienceexpandthescopeoftheproductstochoose.Thisisthenetworkmarketingchannel.Withtherapiddevelo
4、pmentofinformationtechnology,thenetworkismakingmoreandmoreinfluenceonthepeople.WiththedevelopmentandapplicationoftheInternet,e-commerceisboomingasanewbusinessmodel.Nomatterfromtheperspectiveofenterprise'sowndevelopmentorfromtheperspectiveofmeetingcustomerneeds,theimplementationofthed
5、ual-channelstrategyisamustforenterprisestocompeteandsurvive.Theenterprisesoftheimplementationofdoublechannelmodel,successbeyondcount.Manyenterpriseshasexploredthemethodtoeasetheconflictbetweenelectronicchannelsandtraditionalchannels,andtakeaseriesofeffectivemeasurestoachievecoordinat
6、ionandbalancebetweenchannels,suchasEsteeLauderCo,IBM,CISCOandNike.Itnotonlyimprovesthemarketshareandpenetration,butalsoprovidesasuccessfulexampleforthenewvaluetransfermodebroughtbytheelectroniccommerce.However,theintroductionofelectronicchannelswillbringaseriesofproblems.Themainsourc
7、eoftheseproblemsliesinthedamagetotheinterestsofmembersofotherchannels,sotraditionalretailerstendtoagainstthemanufacturertointroduceelectronicchannels,andwilltakemeasurestopreventtheintroductionofelectronicchannels,leadingtocontradictionbetweensupplychainmembers.Singlesupplychaincontr
8、acthasbeenun
