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1、Shuanghuicompany'smarketingplanningschemeinKoreaI.Companyandproductprofilei.CompanyprofileShuanghuigroupwasmainlyusedformeatprocessinginlargefoodgroup,headquarteredinhenanprovince,luohecity,thetotalassetsofmorethan100100yuan,thestaff65000people,anannualoutputof3millio
2、ntonsofmeatproduction,isChina'slargestmeatprocessingbase,thesortingofChinatop500enterprisesin2010160.ii.BriefintroductionofshuanghuicoldmeatShuanghuicoldfreshmeat,chilledmeat,freshmeat,iceiscarriedoutinaccordancewiththestrictsystemofveterinaryhealthquarantineinspectio
3、nandquarantineinspectionofhealthypigs,rapidcoolingafterslaughterprocessing,makethebodytemperature(centerformeasurementpointafterthelegmeat)within24hoursreducedto0〜4°C,andin0〜4°Clowtemperaturecondition,thesolutionofstiffness,PaiSuan,matureprocess,suchaswithin10〜15°Cwor
4、kshopsegmentationprocessingcoolingmadebyporkComparedwithothervarieties,coldmeathastheadvantagesofvariousaspectsandisthefutureindustrytrend.Secondly,cold-chainfoodsuchasmeat,logisticscomparedwiththeothergoodslogisticsisdifferent,becausefreshfoodshaveeasycorrosion,hasst
5、rictrequirementsonshelflife,processing,storage,transportationandsooneachlinkoftemperature,humidity,operatingtimeisdifferentfromgeneralfood.Therefore,howtoquicklycompletetheorderanddeliverproductstoconsumersquicklyisthebasicrequirementofcoldchainfoodlogistics.Shuanghui
6、chainstoreisachainthatsells”Shuanghui”coldmeatandmeatproducts.Directmarketing,franchising,jointventure,etc.Alloverthecountryretailnetwork,directlytoconsumers.ShuanghuiimplementstheHfiveunified'1model,namelyunifieddistribution,unifiedmanagement,unifiedprice,unifiedserv
7、ice,unifiedimage・Inordei*tomakeconsumersbuyabsolutelyfresh,nutritiousmeat,don'tsellovernightmeat,shuanghuichainbytheheadquarterstotheday'scoldfreshmeatinthemorningtothechain,didnotsellouttotheheadquarterstodealwith,therearestrictoperatingprocessandoperationnorm.Thisis
8、theadvantageoftheaveragelargemeatprocessingenterprise.Smallandmediumsizedenterprisescan'tdothis.Inaddition,inthelow-temperat
