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1、Unit4同步检测I读理解AAsthethrilloftheLondon2012OlympicGamesfades,thefocusnowisonthe2016OlympicGamesinBrazil.OverthenexttwoyearsitwillalsohosttheFIFAConfederationCupinJune2013andtheFIFAWorldCupin2014.Brazilhastakenstepstoincreasetheeconomicprofitsbysafeguardingtheinterestsofbro
2、adcastersandfunders.In2009,theBrazilpassedtheBrazilianOlympicActandtheso-calledWorldCupLawin2012,whicharedesignedtofightambush（隐性）marketinganddigitalpiracy（盗版），andregulateadvertisinginandaroundofficialsportingsites.TheBrazilianWorldCupLawgoesmuchfurtherinprotectingthein
3、terestsofrightownersthanBrazil?spre-existinglegislation（立法）inthisarea,theso-calledPeleLaw.Forexample>theWorldCupLawbansanyonebuttheofficialbroadcasterfromusingimagesofevents.However,itdoespermitusefornon-commercialpurposes.ltalsorequiresthatFIFAoritslocalbroadcasterprov
4、idehighlightsuptotwohoursaftereachmatch.Otheritemsallowprotectionoftrademarksassociatedwiththeeventandbanunauthorizedassociationwiththeeventsmarks.ThePeleLawpermits,asaninformationright,bothaccesstosportingsitesandtheuseofimagesforjournalisticpurposes.ltis,however,unlik
5、elythatsuchanunderstandingwillbegainedinrelationtotheWorldCupLawwhichgovernsaccesstoanduseofimagesspecificallyinrelationtotheFIFAWorldCup2014.AlthoughtheBrazilianOlympicActregulatestheIP（知识产权）relatingtothe2016OlympicGamesinRio,itremainssilentonbroadcastingrights.Whateve
6、rthebenefits,itseemsclearthatIPrightsingeneral,andbroadcastingrightsinparticular,willcontinuetoplayakeyroleinbringinginfunds.Ifpastexperienceisanythingtogoby,Rio2016notonlypromisesnewsportingachievements,butalsothebreakingofnewrecordsintermsofprofitsproducedfromthesaleo
7、fbroadcastingandothermediarights.【文章大意】伦敦奥运会胜利落下帷幕，下一届奥运会要在巴西召开。现在巴西正在积极地建设、发展，尤其是完善对知识产权的保护措施。1.The2016Olympics.A・promisestobreakmanyrecordsB・willexperiencechallengesinfundingC.promisestobethegreatestinhistoryD.willbringgreatbenefitstoBrazil解析：选D。细节理解题。根据文章最后一段的第一句“Wha
8、teverthebenefits,itseemsclearthatIPrightsingeneral,andbroadcastingrightsinparticular,willcontinuetoplayakeyrol
