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1、WhenLiNingfirstcametotheAmericanWest,heshockedtheworldbywinningsixOlympicmedalsingymnastics一threeofthemgold一duringthe1984LosAngelesGames・Priorto1984,thePeople'sRepublichadneverevenwonanOlympicmedal,andLiNingwasChina'sundisputedstaroftheL.A.Games,becominganinstantChi
2、nesesportslegend.Thisyear,LiisbackontheWestCoast一orrather,hiseponymoussportswearcompanyis一settingupitsfirstU.S.retailstoreinPortland,Ore.,notfarfromtheheadquartersofarchrivalNike.Thisisn'tthefirsttimeChina'sbiggestshoecompanywillgotoetotoewithNike,whichhasaggressive
3、lymarketeditselfinChina・DespitethegrowingpoliticalinfluenceofChina,tryaskinganAmericantonameaChinesecompanyandyoufrenotlikelytogetmuchofananswer.WhileSouthKoreahasSamsungand。。。Lessthantwoyearslater,LiNingthecompanyisstillsoaring.InMarch,LiNingCo.reportedamorethan30%
4、riseinprofitin2009.LiNingstartedhissportswearcompanyin1990,buildingitintoagiant,with2009salesconsiderablymorethan$1billion.With7,249brandedstoresinChina,LiNinghassurpassedAdidastobecometheNo.2sports-apparelcompanyinthecountry.UnlikeanAdidasoraNike,99%ofLiNing'sreven
5、uecomesfromwithinChina.Butthiswon'tbethecaseforlong.LiNinghassignedadealwithChampSports,where67ofitsretailoutletsintheU.S.willstartsellingLiNingproducts.ThepompoftheOlympicopeningceremoniestypicallynevermatchesthedramaoftheathleticeventsthemselves,butthatallchangedi
6、nBeijing.Over15,000Chineseperformerstookpartintheceremony;flourishesincluded2008percussionistspoundingonancientdrums,dancerstwistingaroundatraditionalscrolltopaytributetoChineseart,andagiantglobethatroseupfromthecenterofthestadium.NeartheendofthedazzlingspectacleLiN
7、ing,theChinesegymnasticslegendandentrepreneur,jogged*a500-meterlaparoundthetopoftheBeijingBird'sNestbeforelightingtheOlympictorch.Suspendedintheairwithflameinhand,onlycomputer-controlledwireswrappedaroundhiswaistkeptLifromplunginghundredsoffeettotheground.Thestuntwa
8、sapainstaking,yetbreathtaking,finaletoChina'sgrandwelcometotheworldthatonlyincludedafewmissteps:organizersdigitallyenhancedsomefireworksfo
