International Handbook of Public Procurement 36

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1、Chapter35PricingStrategiesandCostAnalysisinPublicProcurementRupertG.RhoddCONTENTS35.1Introduction........................................................................................................69035.2TypesofMarketsandMarket-BasedPricing......................................................

2、.69235.2.1ProfitMaximizationPricing...................................................................69335.2.2Market-SharePricing.............................................................................69435.2.3MarketSkimmingPricing..............................................................

3、.......69435.2.4Current-RevenuePricing.......................................................................69535.2.5PromotionalPricing...............................................................................69535.2.6Market-CompetitionPricing.................................................

4、................69635.3PricingStrategiesBasedonCost.........................................................................69635.3.1Cost-PlusPricing...................................................................................69635.3.2MarkupPricing............................................

5、.........................................69735.3.3MarginPricing......................................................................................69835.3.4RateofReturnPricing...........................................................................69935.4CostAnalysis...........................

6、...........................................................................69935.5Summary............................................................................................................701References........................................................................................

7、..............................702©2008byTaylor&FrancisGroup,LLC.35.1IntroductionIfthepublicsectorwantstogetthegreatestbangforthebuck,payingattentiontothepricethatispaidtoacquireresourcesisextremelyimportant.Altho