chapter 2 free enterprise system

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1、ChapterTWOTheFreeEnterpriseSystemSherry1.PeopleinBusiness2.HowtheMarketWorks-SupplyandDemand3.AdvertisingPassageOneCreativePeopleinMarketingandBusinessAboardofdirectorsmeetingAsportsequipmentstoreAbazaar1.Lead-inWouldyouliketoworkforyourselforforanotherperson?Explainyouranswer.Canahobbybecomea

2、business?Explainyouranswer.Doyouknowanybodywhoissuccessfulinbusiness?Inyouropinion,whyaresomebusinesspeoplemoresuccessfulthanothers?—SteveJobs“Tome,marketingisaboutvalues.Thisisaverycomplicatedworld.It'saverynoisyworld.Andwe'renotgoingtogetthechancetogetpeopletoremembermuchaboutus.Nocompanyis.S

3、owehavetobereallyclearonwhatwewantthemtoknowaboutus."Apple'scorevalue,saidJobs,isthis:"Webelievepeoplewithpassioncanchangetheworldforthebetter....andthatthosepeoplewhoarecrazyenoughtothinktheycanchangetheworld,aretheoneswhoactuallydo."Atanearlyage,hedevelopedadesiretolearnEnglishsoherodehisbike

4、eachmorninginordertogotoanearbyhotelandconversewithforeigners.HewouldguidethemaroundthecityforfreeinordertopracticeandimprovehisEnglish.Hefailedtheuniversityentranceexamthreetimes.HeattendedHangzhouTeacher'sInstituteandgraduatedin1988withabachelor'sdegreeinEnglish.HelaterbecamealecturerinEnglis

5、h.In1994,heheardabouttheInternet.InApril1995,he,hiswifeandafriendcollectedtwentythousanddollarsandstartedanInternetcompany.SuccessfulEntrepreneurs1.Lead-inQuestion:PossibleAnswersInyouropinion,whyaresomebusinesspeoplemoresuccessfulthanothers?Theydowhattheylike.Theyhaveapassionfortheirwork.bein

6、goptimisticpersistenteffort,hard-workingluckcreativity…2.ReadingPage46HowareYvonChouinardandOprahWinfreysimilar?Pleasewritethreeanswerstothequestionbelow.Thencompareyouranswerswithapartner’sanswers.ReadingHowareYvonChouinardandOprahWinfreysimilar?Possibleanswers:Theybothdonatesomeoftheirmoney.T

7、heybothownandoperatetheirowncompanies.Theyarewealthy.Theyhelpothers.Theybothenjoywhattheydo.Theydon’tdotheirworkjustformoney.Theyturnedtheirhobbyintobusiness.3.CriticalThinkingStrategyMakingInferencesThestatementsshouldbecorrectin